Make sure you can handle the leads before you start and that you have the operational capacity. If you're a small shop, sort out your delivery and onboarding first, because the meetings start landing in the first few weeks and you don't want to be the reason they go cold. Review collected by and hosted on G2.com.

When I started my agency, I was manually sending emails cold to potential prospects I wanted to work with. I saw people online tell me this is how it's done, and if you want to get content marketing clients, you should pick clients you want to work with, find their emails and reach out to them. My agency grew largely from referrals as I spent over 4 years working at other agencies (and my cofounder did too), so we managed to grow past 30k in monthly revenue the first 6 months, but we had no means of getting new clients because reaching out cold was not working, and our content efforts took time to bring inbound leads. I then started looking for options and found that the demand department had already reached out to me via email months back. I replied to their email and set up a meeting. They walked me through their system and although the price point was a bit more than what I could afford I decided to give it a go. They created a system that used two LinkedIn accounts as well as cold email, and the first month we booked more than 15 meetings and closed 4 clients, almost doubling our revenue the first 6-8 weeks. They continued running that system for almost 6 months, and it also helped the organic content (that we were doing for ourselves.) We ultimately had to pause all of our agency's marketing efforts, even the content we were doing before that, because even though we grew to a 5-person shop we could not handle the amount of leads they were bringing us. They even helped us get partially acquired. Review collected by and hosted on G2.com.