Verified User in Higher Education
UH
Mid-Market (51-1000 emp.)
"Tapestry is fun, but not sure it's as useful as it could be."
4.5/5
What do you like best about Tapestry Segmentation?

I love how many categories of products and services it contains! Review collected by and hosted on G2.com.

What do you dislike about Tapestry Segmentation?

We just have 2013 and 2014 and it's not useful for longitudinal work because you didn't re-survey you just adjusted to current levels of income in 2014, which isn't that useful for change over time. I also wish it was easier to compare geographies to one another. Rich areas spend more in all categories, and poor areas spend less in general. I also think much of this data is interpolated, and it would be great to have a detailed methodology and MOE category. Review collected by and hosted on G2.com.

See what 3 reviewers think of Tapestry Segmentation

4.2 out of 5 · Verified reviews from real users

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