G2

Stacey W.

Chief Operating Officer

Small-Business (50 or fewer emp.)

8/21/2024

"See the wood through the trees and make faster investment decisions for profitable growth"

5/5

What do you like best about Sweet Analytics?

As a partner of Sweet Analytics, we use it for relevant clients to monitor key KPIs such as LTV, CAC, ROAS and cohort analysis. This allows our clients to have confidence in their investment decisions and understand which levers are available for growth.

The growth model tool is also excellent for sense checking growth ambitions and allows clients to understand the effort required from their owned marketing, as well as paid and earned media channels to increase lapsed or past year cohort sales, to meet the growth goal.

The tool allows us to identify overreliance on particular channels for growth and suggest strategies to future proof growth.

Setting up is so easy and quick. Integrating with ad platforms takes minutes and more API connections are being added all the time, getting as close to a single customer view as any other tool, and for a very competitive price. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

Sometimes data blindness can be an issue and there are a lot of dashboards of data in this tool if you don't know what you are looking at.

Sweet provide loads of free training sessions so I'd recommend users utilise those and also work with a partner who can use the tool to enhance paid media targeting and campaigns. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Sweet's audience builder tool means that as an agency, we can stack conditions and create granular or broad audiences for targeting / campaign purposes.

It saves time and GDPR headaches as no customer data is transferred out of the tool - it is all linked via the API connections straight into the adplatforms.

It also gives us a sense check on the client's source of truth. So often agencies blindly quote ad platform metrics but this isn't what the client is seeing in the back end, so we are able to monitor key performance KPIs like CAC and LTV as well as ROAS in platform and overall site. Review collected by and hosted on G2.com.