Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/28/2021

"Ridiculous price hike and unstable connectors"

1/5

What do you like best about Supermetrics?

It's easy to connect and the setup is rather straightforward. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The incredibly ridiculous price increase since this March. It's basically the same product but they've decided to charge 3x to 4x more of the original price without any solid reasons to justify the price bump. The connectors are not always stable and I can't really recall how many hours I've wasted just to get something simple to work. Their support isn't the most responsive and also I have such distrust with the sales rep in the US, every time she got back to us, she has a brand new story and didn't really address our price concern, just quoting us more for the price and the discount that she was quoting was ever-changing. We bought a licence for another year but we plan to make a switch to an in-house BigQuery solution. Review collected by and hosted on G2.com.

Response from Riku Mikkonen of Supermetrics

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Hello,

Thank you for your review. We appreciate your honest feedback and recognize your frustrations. We would like to discuss with you regarding the issues you have faced. A member of our leadership team will get in touch with you.

Supermetrics Reviews & Product Details

Supermetrics is a marketing intelligence platform designed to help users connect, extract, and analyze data from a wide array of marketing and sales platforms. Founded in 2010 and headquartered in Helsinki, Finland, Supermetrics aims to simplify the process of data management for businesses, allowing them to focus on strategic growth and innovation rather than getting bogged down by complex data extraction processes. Targeted primarily at marketers, analysts, and business intelligence professionals, Supermetrics serves a diverse audience ranging from small startups to large enterprises. Its capabilities are particularly beneficial for organizations that rely on multiple data sources, such as Google Analytics, Facebook Ads, and HubSpot, enabling them to consolidate their data into preferred destinations like spreadsheets or data warehouses. This functionality is essential for teams that need to generate reports quickly and efficiently, ensuring that insights are readily available for informed decision-making. One of the key features of Supermetrics is its ability to connect with over 150 different marketing and sales platforms, allowing users to pull data seamlessly without the need for extensive technical knowledge. This integration capability not only saves time but also reduces the potential for errors that can occur during manual data entry. Users can automate their reporting processes, which enhances productivity and allows teams to allocate more resources towards analysis and strategy rather than data collection. Additionally, Supermetrics stands out in the realm of marketing analytics through its user-friendly interface and robust support resources. The platform offers a range of templates and pre-built reports that cater to various marketing needs, making it easier for users to visualize their data and derive actionable insights. The platform is trusted by over 200,000 organizations globally, including prominent brands like Nestlé, Warner Bros, and Dyson, which underscores its reliability and effectiveness in the marketing intelligence space. By providing a comprehensive solution for data extraction and analysis, Supermetrics empowers businesses to harness the full potential of their data. Its recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024 further highlights its commitment to innovation and excellence in marketing analytics, positioning it as a vital tool for any organization looking to enhance its data-driven decision-making capabilities.

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Supermetrics

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Supermetrics Community

Languages Supported

English

Product Description

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

Overview by

Jessica Gondolfo

Pricing

Pricing provided by Supermetrics.

Supermetrics for Looker Studio

Starting at €29.00

1 user Per Month

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Supermetrics Integrations

(11)

Verified by Supermetrics

Supermetrics Media

Aggregate data from your favorite marketing platforms

Manage your data sources, destinations and transfers all from one location

Build custom reports

Schedule automatic data refreshers

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Sonalina C.

Digital Marketing Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/4/2025

"Robust Data Integration and Automation for Marketers"

4/5

What do you like best about Supermetrics?

Supermetrics is robust in pulling data from different marketing channels and this gives users a unified view of company’s performance

The process of data pulling is well automated, and it ensures proper scheduling, and accurate reporting

Supermetrics ensures even non technical users have access and execution capabilities from this app

The program has a secure data warehouse and this facilitates the analytics process

The app operates in multiple marketing channels and this enables users to get valuable insights concerning performance Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Supermetrics has cost issues, where it escalates consistently and this affects the financial status of small companies

Large datasets faces some performance struggles and this slows down the process of data collection and processing Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics helps us handle marketing data and periodically monitor the performance of our companies and the marketing campaigns

The program ensures valuable automation, which helps extracts data and facilitates on proper analysis and reporting

The program schedule different reporting and data analysis, and this is demonstrated on the dashboard in terms of performance

The program ensures we get a proper comparison or analysis concerning the channels that companies use

The tool ensures we create a robust data infrastructure and this guides us on which marketing strategies to deploy Review collected by and hosted on G2.com.

Carlos María M.

CEO & Founder

Small-Business (50 or fewer emp.)

11/6/2021

"Facilitate Access and Analysis in One Place"

5/5

What do you like best about Supermetrics?

What I like most about Supermetrics is its ease of use, which allows us to develop reports and analyses of all our clients' digital properties without complications. Additionally, the technical support is excellent, always available to answer any specific technical questions that arise. I appreciate the ability to access all platforms from one place, which greatly simplifies the analysis and reporting process for us. I also value the seamless integration with Google Data Studio and Google Sheets, which allows us to efficiently feed dashboards and spreadsheets. The initial setup of Supermetrics was very simple and intuitive, which greatly facilitated its adoption by our team. Overall, these aspects make my experience with Supermetrics exceptional. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

We have no complaints. Review collected by and hosted on G2.com.

Vineeth N.

Small-Business (50 or fewer emp.)

11/23/2021

"Must-have tool for amazing marketing reports"

5/5

What do you like best about Supermetrics?

Been using the Supermetrics data studio connector for 3 yrs now, and it connects seamlessly to many of the other tools we use - semrush, FB Ads manager, LinkedIn, GMB, etc. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The pricing for HubSpot/Mailchimp integration is quite expensive for SMBs. For agencies, the pricing probably works (since you can use it for a few clients as long as the total accounts are less than 10), but in most cases, clients want ownership of the data and would like it to be from their account, so that's a major limitation. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Check the different packages to ensure the package you opt for covers the tool you'd like to pull data from. Reach out to their support team if you have any doubts, they are helpful & responsive most times. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Easy to pull data from different sources onto one data studio report. Seamless integration with multiple tools. Review collected by and hosted on G2.com.

Edoardo L.

Senior security manager

Automotive

Small-Business (50 or fewer emp.)

11/14/2025

"Reliable Data Integration and Effortless Reporting with Supermetrics"

4.5/5

What do you like best about Supermetrics?

Supermetrics is very reliable in matters data sources, where it brings Facebook, Google Analytics, LinkedIn among many others together

The process of pulling data out is also effectively supported by this software, and it can also happen offline

We schedule or organize the dates for data updates or pulling, and it happens automatically and faster

We shape or tailor make our data requests, so that we can capture the exact details that we want

The reporting process is made meaningful through the help of this app, it uses sources like CRM that might be offline

The app is swift and elaborate, and one doesn’t need any code to write so that they can pul data

Supermetrics has high reliability, where more than 200, 000 companies work with the software Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Supermetrics has issues with APIs, where they have limits that cannot be exceeded

The cost structure from Supermetrics is also a huge issue, and it makes subscribers feel overwhelmed Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics is the absolute choice for marketing data, where we use the app to pull data and conduct our analysis efficiently

The program creates a centralized database that allows even the CRM to work together with the company

The overheads for manual data collection and preparation are no longer required and this makes our services smooth and highly organized

The consistency of Supermetrics ensures that the process of reporting is timely and valuable information is shared with partners or stakeholders

The program assists us retrieve historical information or data, and the tool needs only some good connectors to make the process successful

The app has controlled its data handling capabilities, where engineers and other technical staff are not needed to run the app Review collected by and hosted on G2.com.

Trevor I.

Digital Marketing Analyist - Web Analytics & SEO

Enterprise (> 1000 emp.)

3/4/2022

"Makes My Data Studio Reports A Lot More Meaningful"

5/5

What do you like best about Supermetrics?

SuperMetrics continues to seek out new platforms to make connections to, and they just created one for a platform that I routinely use for monthly reporting. Becing able to combine data from multiple sources into one report is a huge time saver for us. I'm also happy with the recent user experience updates in their admin section. Another recent thing for us has been exploring how to set up data lakes for our company. SuperMetrics and their team offer great support for companies that are moving through data projects. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

I always make my own dashboards because I normally need custom reporting, but I'm always hoping someone makes a better dashboard template so that I could save time on design. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

The customer service is terrific. They have a positive tone that the "there are no stupid questions" really holds. Whether it turned out to be user error or help with set-up, responses were quick, intelligent, and easy to follow. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

My answer changes as I learn how to use better all the sources we subscribed to with SuperMetrics. Creating a report of our competitors' social activities has allowed us to understand how often they post compared to us. Review collected by and hosted on G2.com.

Hitesh S.

Marketing Analyst

Enterprise (> 1000 emp.)

9/16/2025

"Supermetrics Review"

4/5

What do you like best about Supermetrics?

Supermetrics makes it super simple to pull data from multiple platforms into one place without a lot of manual work. The ease of integration with tools like Google Sheets, Excel, and Data Studio is a huge time saver. I also like that once you set up a query, it keeps running automatically, which cuts down repetitive work and increases the frequency of use. The implementation was straightforward, and the number of connectors available means I can pull data from almost any marketing or analytics platform I use. Overall, it’s reliable and saves a ton of time in reporting. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The biggest downside for me is that sometimes the queries can be a bit slow when dealing with large datasets, and they occasionally hit limits depending on the data source. While the platform is quite powerful, the pricing can feel a little steep if you’re a smaller team. Customer support is generally helpful, but at times responses take longer than expected. I also think the dashboard/UI could be slightly more intuitive for new users, as there’s a bit of a learning curve in the beginning. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics mainly solves the problem of pulling together marketing and analytics data from so many different platforms. Before, we used to spend hours manually exporting data from Google Ads, Facebook, LinkedIn, etc. into spreadsheets, which was messy and time-consuming. Now it’s all automated — reports update on their own and the data stays consistent across dashboards. This has freed up a lot of time for actual analysis instead of just copy-pasting, and it helps keep our team aligned with accurate numbers. It also reduces errors, which is a huge benefit when you’re dealing with multiple campaigns at once. Review collected by and hosted on G2.com.

Emma S.

Paid Search Analyst

Small-Business (50 or fewer emp.)

2/28/2022

"Great tool for pulling data from multiple sources"

5/5

What do you like best about Supermetrics?

I've now been using Supermetrics for 5 years and wouldn't use another platform. The customer service is great, the team are always happy to jump on a call to explain something or fix something. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Sometimes queries time out though this does seem to have been working better over the last few months. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

Take time to review which license would be most applicable to you and your business. Take the time to understand and learn the software which will help you out in the long run. Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

I pull online advertising data using Supermetrics which makes it easy to forecast / benchmark and helps record performance by several different periods. We use it across all clients. Review collected by and hosted on G2.com.

Jeff M.

Director of Digital Strategies

Small-Business (50 or fewer emp.)

3/20/2023

"A Tool Full Of Features & Value"

4.5/5

What do you like best about Supermetrics?

A really intuitive connection tool for our Looker Studio data visualization. Super simple to connect the various platforms like GA4, FB ads, LinkedIn etc to pull into Looker. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

It's pricey for sure but worth it - i wish there wa an option for just ad-hoc connectors vs a plan, of which we don't use like 50% of it. Still worth it for sure but would love to tie the connectors and the pricing together Review collected by and hosted on G2.com.

Gomez R.

QC Specialist

Building Materials

Mid-Market (51-1000 emp.)

11/24/2025

"Boosts Productivity with Powerful Automation and Data Consolidation"

4.5/5

What do you like best about Supermetrics?

It has high automation capabilities where it helps in scheduling data refreshes which reduces time wastage which result to high productivity.

It is perfect in data consolidation which promotes great multi-channels campaigns as it helps in aggregating data into a unified dataset. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

The user interface is complex and not user-friendly hence, it may need some tech skills to operate. Review collected by and hosted on G2.com.

Lindsay S.

Marketing Coordinator

Small-Business (50 or fewer emp.)

1/14/2022

"Super Simple and Streamlined Platform for Data Reporting"

5/5

What do you like best about Supermetrics?

Nothing new, it's still our go-to way of displaying complex marketing data without having to go to all the different platforms. Very easy to see performance at a quick glance. Review collected by and hosted on G2.com.

What do you dislike about Supermetrics?

Add organic TikTok reporting. Go back to being able to paste text into a report from out-of-platform. Review collected by and hosted on G2.com.

Recommendations to others considering Supermetrics:

INSTAGRAM REELS AND ORGANIC TIKTOK DATA!!!!!!!! Review collected by and hosted on G2.com.

What problems is Supermetrics solving and how is that benefiting you?

We use Supermetrics to to streamline our reporting so we can get more time back in the day to actually analyze the data and find ways to move our business forward. Review collected by and hosted on G2.com.