Standard Information puts our whole lead workflow in one place. Real-time routing is the standout for us. Leads go to the right person instantly based on rules we set, like geography or capacity, so nothing sits waiting. Built-in validation catches duplicates and bad phone numbers or emails before they reach our team, which has noticeably improved lead quality. Review collected by and hosted on G2.com.

There's a bit of a learning curve at first because the platform can do a lot. Once we worked through the tutorials and got our campaigns set up, it became second nature. Review collected by and hosted on G2.com.