G2

Alyssa L.

Brand Manager

Mid-Market (51-1000 emp.)

5/17/2023

"Good tool, provides interesting insights"

3.5/5

What do you like best about Sprout Social?

Sprout has everything you could possibly need from a social scheduling and reporting tool. It's fully fleshed out with so much opportunity. It helps both our social media specialist but also our brand campaign initiatives and we can pull reports for specific campaigns or topics - it's a huge step up from the manual way we were doing prior.

One thing we've more recently been playing around with is the social listening, which has helped beef up our brand reports and better track how we are comparing to competitors across the social landscape (and what the conversations are around). Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Our onboarding was horrendous. It took over 2 months to schedule the meetings, and our rep changed in the middle without notice or much communication. Our new onboarding specialist didn't even know where we left off which was rather frustrating. We're finally on the platform, but still feel there is so much to know - hopefully we can take advantage of all the various tools within the platform!

There was quite a bit of a learning curve to the tool and implementing it among our team. However, we've got into a good rhythm, I just hope there's nothing we're missing out on!

We've been able to figure things out manually and I no longer have much contact with the account management team, I'm just a user. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

As Brand Manager, I am using the tool to get an idea of sentiment when people talk about Nasuni and how we can adapt or modify our messaging to best reach our customers. I also use the listening tools to ensure we are keeping up with our competitors and brand health, as well as campaign reporting for collaboration initiatives with our social team. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

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Thank you for sharing your positive experience with Sprout Social. We're thrilled to hear that the platform has been beneficial for your social media specialist and brand campaign initiatives. We apologize for the challenges you faced during onboarding and will take your feedback into consideration to enhance our customer onboarding process.