G2

Heidi E.

Social Media Manager

Mid-Market (51-1000 emp.)

10/15/2026

"Easy Setup with Powerful, Granular Customization in Sprout Social"

4/5

What do you like best about Sprout Social?

I find the platform very easy to customize and fit your specific needs as an organization. Sprout Social does a great job at making it easy and simple to create custom reporting dashboard, calendars, inboxes, etc. While they make it easy and simple to setup they still offer very detailed customization that can be filtered and alternated in very granular ways. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I think that Sprout Social doesn't have the most easy to use AI features and this is something that can be improved on. AI could be more intuitive to creating custom listening dashboards, analyzing these dashboards, pulling our top level insights, etc. I also think that the integration with Employee Advocacy is not the best. You cannot edit/interact with all the capabilities of Employee Advocacy within the Sprout Social platform. This makes it difficult to access all elements of the platform in a single setting. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social is our full social media management platform we use for our business. Without Sprout Social we would not be able to plan, schedule, report, listen, and respond any social media content. It creates a very important streamlined place for a team of 1 to manage social media for a large organization. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

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It’s great to hear Sprout Social gives you the flexibility and streamlined workflow to manage social for a large organization—even with a team of one. Thanks for highlighting opportunities to make AI more intuitive and Employee Advocacy more accessible within Sprout. Your feedback helps guide our improvements.