Sprout offers everything a Social Media Manager needs to launch campaigns, track post performance, and responding to customers online. It's easy to understand if you're new to the platform as its functions are really intuitive. I also love that there are AI features to help with drafting content and translating messages and your responses for users who may prefer to communicate in a different language. Sharing stats, posts, reports, etc. with colleagues who are not Sprout users is also very easy by setting up email alerts or sharing unique links that are available to everyone (even if they don't have a Sprout seat). Supporting our customers is also made easy by Sprout through the Inbox tool and their bot offerings. We're able to store pre-drafted responses for customer inquiries making it faster for our team to respond to customers with text that has been approved by our communications team. Ensuring content is on-brand is also made easy through Sprout's approval flow process. Any submitted post by a user outside the admin team can be reviewed before it's scheduled reducing mistakes and allowing for collaboration in the team chat feature to help our team improve. Review collected by and hosted on G2.com.

The listening function within Sprout isn't as powerful as other tools that specialize in social listening. It's a nice supplement to our existing listening tool, but couldn't replace it. The bot feature is serviceable for now during our team's off-hours and weekends, but would like to see more sophisticated capabilities in the future to make it feel like our customers are speaking to a more human-like bot. Review collected by and hosted on G2.com.