Sprinklr Social solves the problem of turning a huge volume of social conversation into reliable, decision-ready intelligence. Before we had a flexible listening platform, it was hard to separate meaningful signal from noise, especially around fast-moving topics like regulatory news, executive announcements, product releases, and potential security incidents. Sprinklr’s boolean query capabilities, theme and exclusion structure, and configurable dashboards let us build precise listening programs and refine them quickly as a conversation evolves.

The benefits are practical. We can stand up a new dashboard in a short time when something breaks, then tighten it by exporting post-level data, spotting noise patterns, and adjusting exclusions until the results are clean. That gives us much higher confidence in the numbers we share with leadership. It also lets us monitor earned and competitive conversation across multiple brands in one place, with consistent naming and setup conventions, so the work is repeatable and easy to hand off across the team.

The result is faster, more trustworthy executive reporting, less time spent sifting through irrelevant posts, and a stronger ability to flag emerging issues early. Our account team has also helped us plan around contract timelines and platform consolidation, which has made a complex transition much smoother. Review collected by and hosted on G2.com.