G2

Nermin M.

CXM Martech Product Manager

Mid-Market (51-1000 emp.)

10/7/2026

"A powerful enterprise social platform for managing complex global organizations at scale"

5/5

What do you like best about Sprinklr Social?

Sprinklr Social is particularly strong for large, global organizations that need to manage multiple brands, markets, teams, agencies, and social channels within one centralized platform. At Coty, it gives us the ability to bring social media management, publishing, community management, analytics, governance, and reporting into a more unified ecosystem. The flexibility around roles, permissions, workflows, dashboards, taxonomy, and reporting is especially valuable in an enterprise environment where different brands and markets have different needs. The platform is highly configurable and gives us the ability to establish global governance while still allowing local teams and agencies to operate effectively. Having a centralized view across brands also helps us drive greater consistency, visibility, and adoption across the organization. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

The biggest challenge with Sprinklr Social is that its extensive functionality can also make the platform complex. There can be a significant learning curve for new or infrequent users, particularly when navigating configuration, reporting, taxonomy, permissions, and some of the more advanced capabilities. Because the platform is highly configurable, certain changes or troubleshooting scenarios can also require specialized support rather than being easily managed by an everyday user. I would also like to see continued improvements around data portability, historical data retention and extraction, and greater transparency around limitations that may vary by social network or data source. Simplifying some administrative and reporting workflows would make the platform even stronger. Review collected by and hosted on G2.com.

What problems is Sprinklr Social solving and how is that benefiting you?

Coty operates across a large portfolio of global brands, markets, internal teams, and agency partners, so one of our biggest challenges is managing social activity consistently at scale. Sprinklr Social helps us centralize social media management, publishing, community management, governance, reporting, and analytics while maintaining appropriate access and workflows for different brands, markets, and partners. It reduces fragmentation across teams and tools, gives us greater visibility into social activity and performance, and allows us to establish standardized processes and governance globally. It also enables teams to collaborate within a shared ecosystem while still supporting brand- and market-specific requirements. Ultimately, the platform helps us manage a very complex global social landscape in a more structured, scalable, and measurable way. Review collected by and hosted on G2.com.