The UI/UX is very professional. Compared with other social media analytics platform it gives more information. It can be a bit confusing at the beginning, but the data and analysis are more complex and easy to cross data in the long term. Also, it has an editorial calendar, an easy way to publish to multiple accounts and social media networks. It has an AI intelligence that can help you to understand the numbers and give you tips to configure better all of their dashboards. The support can be very helpful in order to set up every aspect that you need to adjust. In my experience, Sprinklr is the only one that reports data on real time, it doesn't really need much time to show results of my posts. I also integrated Sprinklr with Looker Studio, which allows me to show all of my data to other people that cannot access to the platform. Review collected by and hosted on G2.com.

It’s an expensive social media platform, and they usually increase the price significantly every year. They also aren’t very clear about what your package includes. We’ve had situations where we thought we upgraded our plan to get certain features, only to be told later that we still need to pay extra for parts of the experience. That might be fault or the support, but I have to make clear that last year they changed the team in charge. Also, you have to pay extra for historical data. Review collected by and hosted on G2.com.