SplitMetrics Acquire has become an essential tool for managing Apple Search Ads campaigns efficiently. The interface makes it easy to monitor performance across multiple apps and campaigns, and to see real results thanks to the conversion and revenue integrations. I also love the automated rules and the flexibility to set them up for different needs, which saves a lot of time.

The platform works stable, looks intuitive, and the support team is responsive and helpful.

It also offers free access; although it's limited in functionality, it's still very useful for smaller accounts or getting started. While the paid plans offer additional usefull options and insights.

AI features are also a nice addition. They provide helpful insights, assist with performance analysis, and make it easier to identify optimization opportunities. Review collected by and hosted on G2.com.

One improvement I'd suggest is adding more app-level functionality for teams managing dozens of apps. Features such as labels, reporting, filters, and other management tools are currently available only at the campaign level and below. Bringing more of these capabilities to the app level would make it much easier to organize large portfolios, monitor performance, and streamline workflows. Review collected by and hosted on G2.com.