G2

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/19/2026

"Clear improvements in our AI-search visibility"

5/5

What do you like best about SoftWin?

Softwin helped us make our B2B software easier to find in AI-assisted search. The useful part was the technical work behind it: they revised our JSON-LD markup, clarified how our product and related entities were described, and reorganized content around relevant search questions. The changes were specific enough for us to review rather than just taking the results on trust. Review collected by and hosted on G2.com.

What do you dislike about SoftWin?

I can't point to anything I was unhappy with on Softwin's side. Looking back, we could have given them clearer brand guidelines from day one, as some decisions took longer while we were aligning things internally. They were patient with that and understood what we were aiming for without us having to explain everything twice. Review collected by and hosted on G2.com.

What problems is SoftWin solving and how is that benefiting you?

We had started to see fewer referrals from traditional search as more potential customers researched software through AI assistants. Since the GEO work, our tracking shows nearly 90% more brand citations in the AI answers we monitor, along with a steadier flow of qualified inbound leads. It gave us a way to measure visibility outside conventional search results. Review collected by and hosted on G2.com.