G2

Sunny B.

Head of Digital Strategy

Mid-Market (51-1000 emp.)

6/30/2026

"Secure, controlled channel that strengthened our audience engagement"

5/5

What do you like best about social.plus?

The platform allowed us to provide another channel to connect with our audience in a controlled and safe environment. It allows us to build deeper relationships with our fans, collect valuable first-party data, and create experiences that align with our brand. The team has also been collaborative and responsive throughout development, and the platform is flexible enough to support custom features that fit our digital strategy. As a professional sports club, it’s helped us create a more connected fan experience while laying the foundation for future commercial opportunities through memberships, partners and fan engagement. Review collected by and hosted on G2.com.

What do you dislike about social.plus?

The documentation did not match the customisation available in the react native SDK. A lot of the features needed to be built again from the ground up. Review collected by and hosted on G2.com.

What problems is social.plus solving and how is that benefiting you?

Social+ is helping us solve one of the biggest challenges in sport, moving fans from rented audiences on social media to an owned digital community. It gives us a direct channel to engage supporters, gather valuable first-party data, and deliver personalised content and experiences without being dependent on third-party algorithms. This benefits us by strengthening fan loyalty, increasing engagement, creating new commercial inventory for sponsors, and building a platform that supports memberships, ticketing, merchandise and future digital revenue opportunities. It’s become an important part of our long-term fan engagement and digital strategy. Review collected by and hosted on G2.com.