The Social Bloom client portal is one of the features I found particularly useful. Instead of having campaign activity scattered across different systems, the portal gives visibility into campaign management, prospect responses, communications and pipeline progression. It also includes Kanban style pipeline management and communication with the Social Bloom team. For me, the biggest advantage is visibility. I can understand what is happening with prospects instead of simply waiting for someone to tell me that the campaign is running. Review collected by and hosted on G2.com.

The portal is most valuable when there is an active campaign and a meaningful volume of prospects moving through the pipeline. For someone running very small campaigns, some of the functionality may feel more extensive than necessary. Review collected by and hosted on G2.com.