Having an external team dedicated uniquely to prospecting and appointment setting has been the main benefit for us. You can use this to provide internal team additional support without having to be on top of all outbound outreach yourself. I also value being able to talk about targeting and outreach as the engagement develops. Communication has been clear and collaboration, in general, is easy to handle. Review collected by and hosted on G2.com.
It took the time to realign the initial targeting and outreach. Our approach needed some back-and-forth to meet our objectives. I believe that having a more thorough alignment to start with on an ideal prospect and messaging will make onboarding easier. Review collected by and hosted on G2.com.