G2

Bryan N.

DVP, Marketing

Mid-Market (51-1000 emp.)

10/1/2026

"SOCi Makes Managing Local Marketing at Scale Easy"

5/5

What do you like best about SOCi?

What I like best about SOCi is the ability to manage local marketing at scale without losing visibility into what’s happening at the individual store level. We can publish content across multiple location pages, manage reviews and listings, monitor store engagement, track local search rankings against competitors, and bring everything together through custom dashboards and reporting.

It gives our team one place to manage a lot of moving pieces while still providing transparent, measurable results. Having used SOCi at two different companies over roughly six years, that combination of efficiency and visibility has consistently been the biggest value for me. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

The biggest challenge lately has been some turnover among the SOCi team. Building strong relationships with account and support teams is important, especially when you’re managing a large number of locations, so changes in contacts can create some disruption and require rebuilding context.

That said, the platform itself continues to provide a lot of value, and we’ve generally been able to work through those transitions successfully. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

SOCi helps us solve the complexity of managing local marketing across a large number of store locations. Instead of managing social content, reviews, business listings, local search performance, and reporting through separate processes, we can bring much of it together in one platform.

The biggest benefit is visibility and accountability. We can see which stores are actively participating, monitor and respond to customer reviews, keep location information accurate, compare our local search rankings against competitors, and measure results through centralized reporting and dashboards.

Ultimately, SOCi helps a relatively small marketing team manage local presence at scale, saves us significant time, and gives both our team and leadership a much clearer picture of how our local marketing efforts are performing. Review collected by and hosted on G2.com.