SMartmetrics gives lots of useful information on the Instagram accounts, it's very easy to use the software, you just have to input minimum input to get great insights. insights are mainly based on two things, the accounts, and the hashtag. the account tag requires you to connect your Facebook page to the tool once you did that it gives lots of useful information about your account, this includes the follower information, demographics, the follower activity and so much more. this information can be used greatly for improving the performance of the account, for example, the follower activity lets you find the peak time to post on your account and create a content strategy. also, the demographics help you great information about the age group and the location information that lets you create useful posts based on the taste of your followers. the hashtag research is useful in finding trends that can be taken advantage. Review collected by and hosted on G2.com.

The interface is really bad, I mean its clean and all but it's not really that attractive. you need to connect your Facebook account in order to get insight into other accounts. Review collected by and hosted on G2.com.