--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 468 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 468 scale: '5' date_modified: '2026-07-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 468 ## About Smartly Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. ## Smartly Reviews ### 1. 100% recommended - Excellent product overall **Rating:** 4.5/5.0 stars **Reviewed by:** David C. | Growth Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Smartly?** I can manage all my Facebook and Instagram campaigns in a very effective and easy way, and I can also check all my campaign metrics very easily. Love it and I would recommended it to anyone managing lots of campaigns. **What do you dislike about Smartly?** Some bugs when uploading ads (vieos). But doesn't happen too frequently. I've only had issues with these a couple of times, and with the help of customer support, I quickly solved it **What problems is Smartly solving and how is that benefiting you?** Managing/editing campaigns on bulk. Creating campaigns and setting up targetings in a really easy and friendly manner. This is a solution for companies managing a large amount fo Social Media campaigns ### 2. Smartly is an absolute game changer - highly recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan E. | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Smartly?** Literally love everything about smartly - the features, the ease of use, the customer support, the onboarding process - I could go on and on. We are a multi-location franchise with nearly 100 locations and offers every month. It would take forever to launch new ads every month and scale them nationwide with localized content. With smartly, we can now do that in minutes. They support nearly every native Meta Ads feature - DPA, DCO, Instant Experience, Instant Form, Placement Customization, etc. Our entire campaign structure can be managed from easy to use Google Sheets automation feeds. Budget, creative, copy, targeting, etc - all managed live from Google Sheets! The reporting is out of this world. To be honest, I didn't think I would find much value in it at first because I am a Looker Studio power-user, but now I live and breathe in Smartly's reporting. The ability to blend multiple ad accounts, channels, create custom dimensions, metrics, and save custom views has been an unexpected, but welcome surprise. They also support TikTok, Google, Snapchat, and Pinterest - we haven't had a chance to explore these channels YET, but love that Smartly's efficiency gains will allow us to expand our reach to multiple channels with even less workload than previously required for just meta. **What do you dislike about Smartly?** Smartly does not currently support DPA catalog campaigns with an instant form destination. We are a B2C lead-gen focused advertiser so this is super important to us and we would likely have media spend of $100k+ /month on these campaigns. They are adding new features weekly, so hopefully this will come soon! Smartly's image template editor is not as robust as other dynamic image editors we've used in the past like creatomate. Particularly around font auto-sizing and dynamic image layer alignment. Still super powerful and we make it work, but sometimes have to make some small design concessions or use conditional rendering workarounds. Hopefully Smartly's product team can look at Creatomate's editor and implement some of their features :) **What problems is Smartly solving and how is that benefiting you?** Automating campaign creation and management - ability to launch hundreds of localized ads in seconds, in what previously would take days or even weeks. We looked into other ad automation platforms like Hunch, but they did not have as robust of a feature set as Smartly. Omni-channel - ability to launch campaigns across multiple channels - Facebook, Instagram, TikTok, Snapchat, Pinterest, and Google! Creative customization - using image and video templates to create ads at scale. We looked into other platforms like Marpipe for catalog enrichment, but Smartly does this and more! Super robust reporting - allowing us to keep a super close pulse on the performance of our campaigns. Plus it saves us money from our prior Looker Studio Supermetrics subscriptions. ### 3. Its a Smart way of doing business **Rating:** 4.0/5.0 stars **Reviewed by:** Smith D. | Head, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2023 **What do you like best about Smartly?** How easy it is to use and deploy, I would recommend it to very one **What do you dislike about Smartly?** nothing may be they can work more on the UI and fix it asap **What problems is Smartly solving and how is that benefiting you?** It is solving top-line and bottom line ### 4. Smartly Review **Rating:** 4.5/5.0 stars **Reviewed by:** Enrique P. | Performance Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2022 **What do you like best about Smartly?** The number of options it offers. How it allows us to go one step further than BM and how it perfectly complements the needs of users. In my opinion, it is a necessary option if the client has a very high volume of campaigns or markets with which to work. **What do you dislike about Smartly?** He does not always have the required fluency and there have been certain moments where he has been caught. There are certain functionalities that it cannot offer yet. The connection with other social networks (not FB) is still under development. **Recommendations to others considering Smartly:** Assess well before deciding to use. **What problems is Smartly solving and how is that benefiting you?** We have been able to handle large volumes of creatives, trafficking them through smartly, as well as improving the pieces thanks to the creative options. It has saved us time when assembling and has allowed us to focus on optimization. ### 5. very useful for time efficiency and optimization **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed S. | Digital Performance Manager/Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** The power of saving time when uploading tens of creatives to Facebook the ability to adjust bids for signals that Facebook doesn't even show Beneficial and resourceful support **What do you dislike about Smartly?** More comprehensive Help articles / knowledge database would save more time to provide instructions on how to work with sheets of creatives upload **Recommendations to others considering Smartly:** Worth the investment **What problems is Smartly solving and how is that benefiting you?** Social media optimization Uploading creatives Offline conversions attribution ### 6. Not just a tool, also strategic partners **Rating:** 4.5/5.0 stars **Reviewed by:** Burton M. | Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Smartly?** Smartly is more than just a tool to manage and report on your social media campaigns. They are also a strategic partner to your business or agency. They have all the industry insights on best practices and think with you on how to improve your account structure and performance of campaigns. The reporting is superb and the creative features are amazing. Also, the ability to connect Google Analytics to your campaign reporting for last-click performance is a huge quality of life improvement for anyone working in performance marketing. **What do you dislike about Smartly?** The learning curve is quite steep. I would recommend hiring a specialist for the onboarding period in order to educate your team and to make the test period a success. **Recommendations to others considering Smartly:** Hire an onboarding specialist **What problems is Smartly solving and how is that benefiting you?** - From the worst performance of the year (after iOS14) to the best. - Educating the team to become social experts - Having far better insights on performance due to reporting ### 7. Best in class for SoMe automation, scaling and creative management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Smartly?** Automation features, tools for collaboration and easy-to-use creative tools for image as well as video ads. **What do you dislike about Smartly?** Price model is quite heavy, as is the learning curve. They are in the process of adding more channels but the integration of automation features is not quite 100% yet. For Facebook, they are best in class though. **What problems is Smartly solving and how is that benefiting you?** Automation and scaling is the nr 1 feature. Creating huge and complex campaigns in minutes after having set up a template campaign. Lots of assets? No problem with Smartly. Incredible flexibility to quickly and easily switch out all materials in a complex campaign. Also, incredible flexibility when working with image and video templates. Tools that you will learn to master in an hour or even less! ### 8. Very helpful for managing Facebook campaigns at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Taha R. | App Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Smartly?** It makes campaign management and testing very easy. The creative optimization capabilities are excellent, especially for DPA campaigns. And there chat support is simply the best **What do you dislike about Smartly?** Not much to dislike, honestly. Sometimes during peak season, it becomes a bit slow. Also, sometimes bugs appear with the Facebook API, which causes problems **What problems is Smartly solving and how is that benefiting you?** -Creative functionalities, especially in DPA campaigns -Simpler campaign management process -A/B test -Personalization through Automated Ads ### 9. Good program, quite glitchy. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** The functionality of automated ads and additional optimization strategies are lovely. The support team is very fast and helpful, something that too many people don't understand until they deal with Facebook support. **What do you dislike about Smartly?** It's a very glitchy program, there tend to be many errors without explanation and we consistently have to troubleshoot. When a feed reprocess fails, sometimes the explanation is complete jargon and illegible. I also tend to find the UI rather clunky and I think it could be designed in a more user friendly flow. **What problems is Smartly solving and how is that benefiting you?** We can make so many ad variants in so little time because of the automated ads feed. Our clients look to have Facebook optimize, but Smartly's ad rotation is far superior and it allows us to publish 20+ ads, but only have 5-6 in rotation. In addition, the use of making video templates is extremely valuable, we love making new ad concepts and variants quickly. ### 10. Great tool and excellent customer support. Makes my live easy :) **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | UA and ASO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Bulk and being able to make lots of changes quickly. Easy to check stats on pivot table. Excellent customer support. Easy to reach. Accessible to ad new groups and ads. I'd never go back to use Facebook Manager again. My Facebook campaign performance has increased since I started optimizing using smarly. **What do you dislike about Smartly?** Pivot table is still kind of slow and not so friendly to use, but it's getting better. The team makes a great offer upgrading the product and coming up with new updates. We have meetings every two weeks to be updated regarding the product and the new features. Sometimes you can find bugs when uploading new ads and its annoying because we can waste a lot of time.. **Recommendations to others considering Smartly:** Go for it. It is worth the time saved managing and optimizing. Excellent tool. I love it Try to negotiate your subscription. They are very flexible. It's a tool that worth having. it pays for itself. As an advice, I'd ask for a trial, maybe 2 weeks, and tested without commitments **What problems is Smartly solving and how is that benefiting you?** We are managing lots of Facebook and Snapchat campaigns and lots of ads at the same time. It's way easier with this platform. The customer support is amazing. I can chat with them in real tiome, and they always help me solve my issues with campaigns. The campaign ROI increased +20% since we started using this tool and we have same a lot of time and resources ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews/smartly-review-4120536?section=pricing&secure%5Bexpires_at%5D=2026-07-12+17%3A43%3A02+-0500&secure%5Bsession_id%5D=b4de23a8-fa6a-4f3c-8d32-217318ca437b&secure%5Btoken%5D=a809cadd7c8459e5222d688a775c684fb1a99134439acad289cbd9b5d71fd648&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)