I really like the PBA feature because it helps me keep multiple campaigns under the same umbrella goal. It lets the algorithm decide where to invest the most, so I don't have to keep adjusting budgets. I also like the trigger functions, which are super flexible and help me automate my campaigns. The image template function connected to a feed is great too; it can be as simple as a spreadsheet and allows us to automate a lot. The initial setup was quite easy and straightforward, and overall, Smartly is a great tool for optimizing campaigns, automating workflows, and improving overall performance. Review collected by and hosted on G2.com.

I think one of the areas that I'd like to improve for Smartly is their reporting, especially the creative reporting. I feel like we could benefit from more creative insights and a better interface to showcase how the performance of our ads is. For example, aggregating ads across multiple campaigns is not easy. If I have the same ad, meaning the same video, but across multiple campaigns, seeing the performance altogether is really not easy to build with the current features. I would like a feature where, if it's a video, you could download it as a GIF for creative purposes and reporting, making it easier to showcase the ad's performance to our stakeholders. Copying within the template is another aspect that could be improved. I would like the possibility that if I create multiple templates with different aspect ratios, and I modify one, it's an easy way to apply that modification to other ratios with a simple copy-paste feature. Review collected by and hosted on G2.com.