G2

Danielle G.

Senior Optimization Manager

Small-Business (50 or fewer emp.)

10/7/2026

"Very few negatives; in contrast to other products I use."

4/5

What do you like best about Similarweb?

I have gotten insights into general strategy for my subject of work that I have not been able to achieve in my own research / attempts at emulating competitor strategy or areas of interest through my own searches.

The Similarweb UI & UX is simple enough for me to open a report I am not familiar with and quickly get up to speed. This is immensely helpful when my teammates share out reports.

The integrations are straight forward. I am not really missing any. I am satisfied with performance; I've never had it crash or not load as expected.

For the cost, I think we certainly see a return. I do not manage the pricing/purchasing directly but when using the product, I have no questions of its worth or why my company would be using it. I do like it more than other products we use.

I've not needed much support in getting set up with the product. Its been straightforward. I haven't used the AI as much, but that is more because I need to explore those features more + have been getting sufficient insights just in my own use. But to get a higher level perspective of the market my work falls into, it is helpful. The ai more so gives me inspo on what I should look into. I like to use it as a prompt for my own analysis rather than referring to it to do analysis for me. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

Specific to the UI, I do wish I could 1) close or hide the secondary menu on the right hand side. When navigating the first menu or dock on the left hand of the screen, any menu option I select than opens a secondary menu with more detailed options or reports. I tend to work off my laptop + pull up a separate tab side by side as I navigate various reports. That secondary menu takes up valuable screen space + makes it harder to see report information as I switch between tabs.

For Integrations, I don't find it intuitive to find a list of all available integrations. I find it easier to check the product I want to integrate with and seeing if it has an established integration.

For performance, sometimes when a report is retrieving little data I would like to better understand why.

For pricing, I'd like to better understand the associated costs of the advanced features. I thought the little crown symbol next to locked features meant they were an available AI feature, not a locked item.

I love the supportive reading guides linked in every report. As someone who is often jumping in to reports others have shared, I would love a higher level "best practices" guides on using similarweb overall. Not just like in a promotional way but most common high value use cases. Or maybe by role, how does a media buyer tend to use the product vs someone in ux optimization or competitive strategy? With so many report options, I am left with a strong feeling that I am "missing" something in my usage or maybe not getting the most out of it.

For the AI, I'd want it to less personalize to me - but instead prompt me to expand upon my usage more aligned with my peers or others in my industry. Again, best practices. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

Before Similarweb, most of my competitive research into a paid media market would be manual. I would try to emulate the keywords or trigger the ad structure I know my company uses, to see what competitor ads or pages come up. But that also means I am missing the broader competitor landscape.

After using Similar web, I have a better starting point when wanting to review competitor strategy. I am more confident in my perspective of a competing product market before I look for more specific insights.

This saves me time - as I can seek out ad and landing page examples without attempting to emulate and trigger them on my own. It also lets me review more data when performing an analysis.

Again, the interface is straightforward enough that I can just jump into a subject rather than spending time manually creating my own reports like I would have to in other tools.

As I learn more, I think the integrations + intelligence will save me more time or just let me accomplish my tasks more efficiently + have better takeaways to share out. Review collected by and hosted on G2.com.