It’s a great tool. The interface is easy to use, and being able to integrate their data with our stack is a real value. Even if you only use it once per year, the cost-to-value ratio still makes sense because of all the insights you can get about your website versus your competitors. We have an enterprise-level contract that includes a customer success manager who is always available and supports us with workshops. Now they’re integrating AI answers visibility, which creates a new chapter in their performance portfolio. Review collected by and hosted on G2.com.

Nothing significant overall, but as a benchmarking tool, I think some metrics should be evaluated as percentages rather than raw numbers. You’ll also need to create more data points on your side in order to get the full picture of the traffic values when you’re comparing with other sites. Review collected by and hosted on G2.com.