G2

Thomas C.

Enterprise Account Executive

Mid-Market (51-1000 emp.)

8/28/2026

"Similarweb Makes Discovery Call Prep Faster and More Informed"

4.5/5

What do you like best about Similarweb?

Similarweb has become an important part of how I prepare for initial discovery calls with potential clients. The AI and intelligence tools help me quickly pull together a deeper view of a company’s digital presence, traffic trends, competitive set, audience behavior and market position. Instead of piecing together information across multiple sources, I can get a strong initial picture in one place and identify areas I want to explore further in the conversation. It saves me significant prep time, but more importantly, helps me go into discovery with better questions and a more informed point of view. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

I’m still relatively new to Similarweb, so I haven’t experienced many significant downsides yet. The UI is strong and I’ve found the platform intuitive to navigate. The biggest consideration for me is remembering that some of the traffic, audience and competitive data is directional rather than exact. I primarily use Similarweb to prepare for initial discovery calls, so the data is extremely valuable for identifying trends, competitive positioning and areas I want to explore with a potential client. I view it as a way to develop better hypotheses and ask smarter questions rather than treating every data point as absolute. For that use case, the benefits have far outweighed the limitations so far. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

Similarweb helps me solve several challenges around prospect research and new business development. I use it to quickly understand a potential client’s business, digital footprint, competitive landscape, traffic trends and customer behavior before an initial discovery call. It saves significant time compared with pulling information from multiple sources and helps surface themes or opportunities that may not otherwise be obvious.

More importantly, the data helps me develop a stronger point of view before speaking with a potential client. I can identify trends, benchmark against competitors and use those insights to ask better discovery questions rather than starting the conversation from scratch. It gives me useful data to support business decisions while also helping me determine where deeper conversations and analysis are warranted. Review collected by and hosted on G2.com.