Salmaan Z.
SZ
Love your skin
Cosmetics
Small-Business (50 or fewer emp.)
"Best platform for e-commerce business."
What do you like best about Shopify?

Its apps, theme builder, orders management, products and inventory management and the reports and analytics of the website are very accurate. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

There is nothing to dislike about Shopify. Review collected by and hosted on G2.com.

Shopify Reviews & Product Details

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Pricing

Pricing provided by Shopify.

Basic

$29
/ per month

Professional

$79
/ per month

Shopify Media

Shopify Demo - See an overview of your business as soon as you log in
Your Shopify account is designed to elevate the most important information you need to know as a business owner.
Shopify Demo - Free and paid responsive ecommerce themes
Browse hundreds of expertly-designed themes on the Shopify Theme Store.
Shopify Demo - Edit your theme without code
You can customize the look and feel of your store using the online store editor with no coding knowledge—or dig in to the code and take it as far as you'd like towards a custom experience.
Shopify Demo - Analyze your business in one place
You can sell on multiple sales channels using Shopify, including online channels like Instagram and in-person using Shopify POS. All of your analytics are together in a single place so you can see what's really happening in your business.
Shopify Demo - Thousands of apps to help run your business
From marketing to shipping to accounting and more, the Shopify App Store has free and paid apps to help you run your business efficiently, no matter which tools you want to use or connect to Shopify.
Shopify Demo - Get help whenever you need it
Our Shopify Support team is ready to help you with any questions you have, 24/7, on multiple channels including phone and email support. If you need even more help, you can turn to the Shopify Experts marketplace for a network of experts to help with technical, design, and marketing advice and im...
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Shopify Reviews (4,960)

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Reviews

Shopify Reviews (4,960)

View 6 Video Reviews
4.4
4,960 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Shopify for its ease of use and intuitive interface, which allows even non-technical individuals to set up and manage online stores quickly. The platform's robust features, including seamless payment integration and a wide range of customizable themes, help businesses scale efficiently. However, many users note that costs can accumulate due to transaction fees and the need for paid apps to access advanced functionalities.

Pros & Cons

Generated from real user reviews
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arghya s.
AS
Full Stack Engineer (Freelance)
Enterprise (> 1000 emp.)
"Easy to Use, Powerful, and Reliable for Growing Online Stores"
What do you like best about Shopify?

What I like best about Shopify is its ease of use combined with powerful functionality. The platform makes it incredibly simple to set up, manage, and scale an online store without requiring deep technical expertise.

The interface is clean and intuitive, allowing merchants to focus on products, customers, and growth rather than complex configurations. The ecosystem of themes, apps, and integrations provides strong flexibility, making it easy to customize stores based on specific business needs.

I also appreciate the reliability and performance. Shopify handles hosting, security, and updates seamlessly, which reduces operational overhead and provides peace of mind.

Overall, Shopify offers a well-balanced solution that works equally well for beginners and growing businesses. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

One drawback of Shopify is the cost structure, particularly as a store scales. While the platform is easy to start with, expenses can add up through subscription plans, paid themes, and third-party apps.

Another limitation is customization flexibility. Although Shopify is highly capable, achieving certain advanced or highly specific design and functionality changes may require additional development effort or reliance on apps.

Transaction fees (depending on the payment setup) can also be a consideration for some businesses.

Overall, these trade-offs are understandable given the platform’s convenience and reliability, but they can impact budgeting and advanced customization needs. Review collected by and hosted on G2.com.

Tadiwa M.
TM
Sales Executive
Small-Business (50 or fewer emp.)
"User-Friendly with Professional Themes, But Costly"
What do you like best about Shopify?

I like being able to buy and use new different themes with Shopify. It's nice to customize my website by myself without needing to hire anyone, especially since it's user-friendly and tech-savvy folks can handle it easily. I love how everything looks more professional, and I appreciate having all the tools in one place. The initial setup wasn't hard, particularly because the platform is user-friendly, which makes picking up new things manageable even when you're new to the product. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I think the cost of having to set up everything is going up and adds on require extra payment. I feel like Shopify should look at this and try to help new businesses by offering these for free. As we grow, maybe it makes sense to pay for those depending on usage, but initially, it's tough. Review collected by and hosted on G2.com.

Sagar K.
SK
SEO Analyst
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Simplifies E-Commerce Setup, but Pricey Add-Ons"
What do you like best about Shopify?

I use Shopify to create online stores for my clients with less budget and time. It simplifies all the complex requirements of running an e-commerce website, so I or my client don't need to be tech-savvy to manage products and orders. Shopify removes all the technical headaches by allowing us to select a theme and deploy the website live, eliminating the need for coding to implement payment gateways or product tracking. This enables my clients to focus more on their business without having a full-time tech employee. Comparatively, Shopify is much easier than other tools like WooCommerce, as you only need to select some options and provide information to start your first online store. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

One thing that could be improved is its pricing and requirements of paid apps to add extra features on the website. Features like advanced product filtering, checkout page editor, and upsell options should be available for free. Review collected by and hosted on G2.com.

Mert Buğra F.
MF
Computer Engineering Student
Computer Software
Small-Business (50 or fewer emp.)
"A Scalable and Reliable E-commerce Partner for Growing Businesses"
What do you like best about Shopify?

What impresses me most about Shopify is how its user-friendly interface pairs with a powerful App Store. I can set up a professional-looking store in just a few hours without needing to know any code. The mobile app is a real lifesaver too, letting me track sales and manage inventory smoothly from my Samsung and Vivo devices while I’m on the go. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The transaction fees on top of the monthly subscription plan can feel a bit heavy for small businesses that are just starting out. Also, while basic customizations are straightforward, more advanced layout changes require knowledge of 'Liquid' coding, which often means you end up needing to hire a developer to make deeper adjustments. Review collected by and hosted on G2.com.

Deepak D.
DD
Functional Consultant
Information Technology and Services
Mid-Market (51-1000 emp.)
"Streamlined E-Commerce with Strong Integrations"
What do you like best about Shopify?

I really like Shopify because it is very easy to set up and manage from a functional point of view. Most configurations, like payments, shipping, taxes, and store flow, can be done without heavy coding. I also appreciate the strong app ecosystem and integrations, which make connecting ERP and other tools straightforward. This saves a lot of time and makes client projects faster to deliver. Additionally, I really enjoy Shopify's clean admin panel and overall user experience. It's easy for clients to understand and manage after handover. For me, as a functional consultant, these features directly reduce project time and complexity, making delivery and client operations smoother. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

One limitation I feel with Shopify is that some advanced business workflows need custom apps or paid plugins, which increases project cost for clients. Deep-level customization is also limited compared to fully custom platforms. Sometimes app dependency becomes high, and connector-based ERP integrations need careful handling to avoid sync issues. Pricing of apps and transaction fees can also be a concern for small businesses. Overall it’s strong, but more built-in advanced features would help. Review collected by and hosted on G2.com.

VC
Founder
Information Technology and Services
Small-Business (50 or fewer emp.)
"Best Ecommerce Platform to Launch a Brand"
What do you like best about Shopify?

Shopify is one of the best e-commerce platforms I have ever used. I switched from woocommerce and there is no looking back. The platform experience is super easy and simple to use. i didnt face too much complexity in building things like swatches and variants. In WooCommerce, it was a nightmare, but in shopify its easy and straightforward. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I don't like its over-expensive app. Sometimes, for basic things,s we need to install subscription based app that charges too much for a basic, important function. Unlike WordPress it does not offer that many plugins, but it's good. Review collected by and hosted on G2.com.

UK
IT Team
Mid-Market (51-1000 emp.)
"Shopify Gave Us a Strong Online Store and Nationwide Visibility"
What do you like best about Shopify?

From last 4-5 years we have been catering our audience through offline medium only but after installing shopify we have got an online store that work much more better than google my business and also give us online visibility where customer reaches and see the our listed products and even buys them from all over the country. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The major disadvantage that I face while using shopify is that they don't provide annual subscription plan they only have monthly subscription and it is too costly for longrun and for accessing detailed analytics you will have to pay extra money other than it's premium plan which is unnecessary. Review collected by and hosted on G2.com.

SS
Operations Manager
Mid-Market (51-1000 emp.)
"Powerful Platform That Drives Nationwide Sales"
What do you like best about Shopify?

I like shopify because it is an strong online platform for our business and it also make sure that all the products and services are properly listed on it's digital store and also reach to our customers all over the country and increase our total revenue Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Shopify is not compatible with my Apple phone and the premium plan of shopify is also too much high. If your business is not completely online based then it is not the best tool that I would like to recommend because Google my business is much more better. Review collected by and hosted on G2.com.

Md. J.
MJ
Founder and CEO
Retail
Small-Business (50 or fewer emp.)
"Shopify Powers My Global eCommerce with Speed, Scalability, and Seamless Stripe Integration"
What do you like best about Shopify?

Shopify is the backbone of my global eCommerce business, AMULET RING STORE. As a developer and CEO, I love its seamless integration with payment gateways like Stripe and its high-speed performance. The platform's scalability and professional themes allow me to provide a smooth, secure shopping experience for the global Ummah with ease. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The monthly app subscription costs can be a bit high for growing businesses, but the value provided justifies the investment. Review collected by and hosted on G2.com.

Sorav V.
SV
I am a Shopify listing employee
Small-Business (50 or fewer emp.)
"Affordable and User-Friendly, but Needs Better Social Media Integration"
What do you like best about Shopify?

I find Shopify affordable and more famous than other platforms. It's intuitive because as I use it more, it becomes easier, and I'm becoming quite the expert. Listing products and checking the delivery partner are easy. I like the multiple payment gateway support, and the interface is so smooth. It's easy to track all delivery partners in one go. I also appreciate the customer support, which is quite good. Using Google Ads and Facebook Ads with Shopify enhances my experience, boosting my sales. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

It's a little difficult to understand in the beginning. I am a little less satisfied with the social media connectivity. I want a beginner guide in a simple way to understand, and some AI improvement to make things easier. Social media connectivity could be improved; I can get a better dashboard. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Shopify.

Basic

$29
/ per month

Professional

$79
/ per month

unlimited

$299
/ per month
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Shopify Features
Storefront Design Tools
Product Visualization
Recommendations / Personalization
Content Management
Product Configuration
Product Search and Filtering
Checkout Process
Shipping Options
Tax Display and Processing
Mobile