--- title: Shopify Reviews meta_title: 'Shopify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 5113 reviews by the users' company size, role or industry to find out how Shopify works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 5113 scale: '5' date_modified: '2026-06-29' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Shopify Reviews **Vendor:** Shopify **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 5,113 ## About Shopify Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars ## Shopify Pros & Cons **What users like:** - Users appreciate the **ease of use** of Shopify, simplifying setup and allowing focus on important business activities. (273 reviews) - Users love the **easy integration** of Shopify, seamlessly connecting various payment methods and tools for enhanced functionality. (101 reviews) - Users value the **quick and easy setup** of Shopify, enabling fast launches without technical hassles. (96 reviews) - Users love Shopify for its **user-friendly interface** , making online store management effortless and efficient. (90 reviews) - Users value Shopify's **reliability** , facilitating smooth operation without technical concerns, enhancing focus on business growth. (69 reviews) - Template Variety (58 reviews) - Product Management (55 reviews) - Users commend Shopify for its **excellent customer support** , always responsive and helpful whenever assistance is needed. (54 reviews) - App Variety (46 reviews) - Inventory Management (45 reviews) **What users dislike:** - Users find Shopify **expensive** due to additional costs for advanced features and required third-party apps. (153 reviews) - Users find **limited customization** options frustrating, especially for advanced needs requiring coding and additional costs. (95 reviews) - Users find Shopify has **limited features** , with advanced options often requiring costly third-party apps and technical skills. (58 reviews) - Users express concerns over **pricing issues** , highlighting high costs from apps and transaction fees impacting small businesses. (47 reviews) - Users often face **integration issues** with Shopify, as third-party apps may not work well, complicating customization and functionality. (19 reviews) - Users note **limitations in customization and flexibility** with Shopify, especially as their business scales. (18 reviews) - Slow Performance (18 reviews) - Customization Difficulty (17 reviews) - Users find **poor customer support** frustrating, particularly for new customers needing timely assistance with issues. (17 reviews) - Learning Curve (14 reviews) ## Shopify Reviews ### 1. One of the best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2025 **What do you like best about Shopify?** The fact that it's beginner friendly and helps user to start their own store very easily **What do you dislike about Shopify?** The downside is that it should also include like More customization and less transaction fees **What problems is Shopify solving and how is that benefiting you?** It's helping me for drop shipping and printing on demand ### 2. Great Storefront Customization, But Reporting Needs Major Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2026 **What do you like best about Shopify?** Online storefront customization that integrates with our website **What do you dislike about Shopify?** The reporting functions are absolutely horrendous. Rather than fix their product they recommend adding additional paid subscriptions **What problems is Shopify solving and how is that benefiting you?** making online sales to customers easier ### 3. The Overall E-Comm Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Bhavuk K. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about Shopify?** The Best E-Com Platform I have ever used, very easy to understand and implement, includes all the required Feature and easy to integrate with 3rd party apps like Shiprocket, Razorpay etc, On time Customer Suppor and I generally use it more than 2 times a day **What do you dislike about Shopify?** The Interface could be more interactive and add more apps in app store **What problems is Shopify solving and how is that benefiting you?** The Problem from production to shipment to consumer it provide all the realtime data dashboard about sales and marketing, easy to conduct campign and email marketing about the product ### 4. India Vision Review **Rating:** 5.0/5.0 stars **Reviewed by:** Vinod M. | Shop Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Shopify?** It's Good Service provider in the all India distribution,I am using this Software like 2 years,I am fully trusted on Shopify **What do you dislike about Shopify?** Not I am nothing to say, It's going to keep high rate **What problems is Shopify solving and how is that benefiting you?** India Vision is becoming the largest distributor because of Shopify, that's why I recommend ### 5. Shopify is so easy to use, it's has a function for everything. **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle Henry L. | Partner Care Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Shopify?** Shopify has everything, functionalities, additional tools for discounts, gift cards, and even membership subscriptions adjustments, and financial refunds, returns and editing. It's so complete. **What do you dislike about Shopify?** The editing of orders can be tricky since it might not get the information passed to the next application without proper timing like Avectous or BC. **What problems is Shopify solving and how is that benefiting you?** Inventory integration can be problematic since sometimes, there's a delay on the information. Then it's too late to cancel the order since it's already recorded. ### 6. Smooth Shopping Experience with Shopify, Highly Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Pulta R. **Reviewed Date:** June 18, 2025 **What do you like best about Shopify?** I appreciate Shopify's smooth setup process, which made it easy for me to start using the platform without difficulty. I love that I can always find anything I want on Shopify, which simplifies my online shopping experience. The service is consistently smooth and reliable, making me recommend it time and again. **What do you dislike about Shopify?** I find the lack of uniformity in pricing between different stores on Shopify a challenge. This discrepancy can make it difficult to have a consistent shopping experience. Additionally, I'd appreciate more features and a stronger emphasis on data privacy for peace of mind. **What problems is Shopify solving and how is that benefiting you?** I find Shopify provides a reliable platform to discover and purchase a wide range of products, solving the challenge of availability. It allows me to find anything I need efficiently for my shopping and online purchases. ### 7. Best Commerce Platform **Rating:** 4.5/5.0 stars **Reviewed by:** pragya m. | Online Marketing Manager, Arts and Crafts, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Shopify?** This is the best commerce platform I have used. Integration is straightforward, and managing the website is simple and efficient. **What do you dislike about Shopify?** Nothing as of now best among the competitors **What problems is Shopify solving and how is that benefiting you?** This platform streamlines website management, making it more efficient. There are several themes available, allowing us to choose according to our preferences. Additionally, Shopify's support is quite helpful. ### 8. It's good, but limited customization **Rating:** 3.0/5.0 stars **Reviewed by:** Rajankumar M. **Reviewed Date:** December 16, 2025 **What do you like best about Shopify?** What I found right about Shopify is that its initial setup was somewhat easy. **What do you dislike about Shopify?** Limited customization in Shopify, where the user can make only limited changes according to their preference. **What problems is Shopify solving and how is that benefiting you?** There is limited customization in Shopify. ### 9. Our trusted sales platform. We will always recommend it. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Shopify?** We have been trusting Shopify as an online point of sale for years and we have hardly had any problems. We really like the order management, the apps that link to Shopify, the domain management, the loading speed, and the optimized SEO. **What do you dislike about Shopify?** Once a customer requested a refund claiming they did not receive the product, and it wasn't false, not only did they receive it but a couple of times, and yet Shopify decided to refund the money, so we had a double loss. There we were left helpless. **What problems is Shopify solving and how is that benefiting you?** The only problem we have is the management of customer complaints. ### 10. Intuitive Platform That Makes Store Management Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Madison W. | Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Shopify?** I love how intuitive Shopify is. Managing products, orders, and analytics is straightforward, and the platform rarely has issues. **What do you dislike about Shopify?** Some core features require third-party apps, which adds cost and complexity. **What problems is Shopify solving and how is that benefiting you?** It brings all e-commerce operations—products, orders, payments, and analytics—into one platform. This saves time, reduces manual work, and keeps everything organized. ### 11. The best tool for an omnichannel store **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Shopify?** The soul of any omnichannel store, mainly ecommerce. Shopify allows anyone to sell online and integrate seamlessly with offline operations. Having all customer and sales data centralized is a great plus for decision-making and continuous improvement. **What do you dislike about Shopify?** Dependency on paid apps for some improvements and limitations to improve page speed **What problems is Shopify solving and how is that benefiting you?** The entire operation, both online and offline, is set up on Shopify. ### 12. The best experience on shopify , great platform for ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Enna T. | Senior BDR APAC, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Shopify?** the easy interface ease of integration wonderful user platform ease of use **What do you dislike about Shopify?** there is nothing that i dislike about shopify , its a great platform **What problems is Shopify solving and how is that benefiting you?** the best part is ease of listing , retail marketing , selling stuff ### 13. Very easy to use, somewhat limited functionality. **Rating:** 4.0/5.0 stars **Reviewed by:** Robert S. | VP of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Shopify?** Ease of use, speed of workflow, and internal shipping features. **What do you dislike about Shopify?** Limited design functionality, dashboard for setting up website or store is not intuitive. **What problems is Shopify solving and how is that benefiting you?** An easy platform for hosting a secondary website for our sub-brand. ### 14. Affordable Yet Needs Improvement in Delivery **Rating:** 3.5/5.0 stars **Reviewed by:** Shourya . **Reviewed Date:** December 18, 2025 **What do you like best about Shopify?** I find the availability of Shopify appealing. The pricing is low, and that makes me happy. **What do you dislike about Shopify?** You can improve shipping speed, You can improve quality **What problems is Shopify solving and how is that benefiting you?** Shopify offers good availability and low prices, which keep me happy. ### 15. Great for Shopping, but Catalog Loading Is Slow **Rating:** 3.5/5.0 stars **Reviewed by:** sravan k. | sourcing specialist, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Shopify?** Online ecommerce website for purchasing goods **What do you dislike about Shopify?** Slow process while opening multiple catalogs **What problems is Shopify solving and how is that benefiting you?** Need to get user interface in easy manner and make pictures on website seems to understand easily ### 16. Anyone can have an online store! **Rating:** 4.5/5.0 stars **Reviewed by:** Bonnie H. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2025 **What do you like best about Shopify?** When I started my online store a couple of years ago, Shopify had an open location in Los Angeles, Ca and New York, NY. When I visited in person I was able to access a lot of information with informed staff who helped me understand what I needed. So available tech support is very important when just starting out and Shopify offers that. **What do you dislike about Shopify?** I did have to try out a couple of different website templates to find one that I like. But I've finally found one I like and that I find easy to use. **What problems is Shopify solving and how is that benefiting you?** It is an easy to use with options of apps to add on that make it easy to set up and operate an online store. Once I set up my products, it is easy to encourage people to check it out, buy products and have it delivered to the customer. I didn't want to have physical products that I would need to buy in advance, store, move and ship to customers. Most of the hard physical labor is done through my print on demand partner Printful. I'm happy with Shopify. ### 17. Great Tool for All Company Sizes, with Minor Customization Limits **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Shopify?** It is the best tool of its kind on the market for both small and enterprise companies. **What do you dislike about Shopify?** There are some customization limitations when compared to SFCC or Magento, but unless you operate in a 8-9 figure company the difference is not concerning. **What problems is Shopify solving and how is that benefiting you?** Creating a reliable platform that follows best practices from the jump. Creates ease of use on the back end and for the customer ### 18. Effortless E-commerce with Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Dave H. **Reviewed Date:** December 17, 2025 **What do you like best about Shopify?** I like Shopify for its ease of use and the ease of updating the website. It's a good piece of software. **What do you dislike about Shopify?** nothing **What problems is Shopify solving and how is that benefiting you?** I'm able to get all of my products sold using Shopify. ### 19. The very best CMS DTC Ecommerce for physical consumer goods **Rating:** 5.0/5.0 stars **Reviewed by:** David K. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Shopify?** Shopify is loaded with so many tools and features to run a successful DTC ecommerce business that is omnichannel - for any consumer goods business. **What do you dislike about Shopify?** Many aspects about Shopify involve third-party companies, developers, apps - which can become very difficult to monitor performance and trust without centralization - and offerings not directly from Shopify. **What problems is Shopify solving and how is that benefiting you?** Shopify solves many needs for omnichannel ecommerce for companies of all sizes. It's a great asset and centerpiece for many of our ecommerce clients. ### 20. Shopify:the best ecommerce platform **Rating:** 4.5/5.0 stars **Reviewed by:** Shiv Ganesh G. | Program Coordinator, Human Resources, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Shopify?** Shopify provide a user friendly interface . Shopify provides you easy editing tool in order to customize your store easily . It provide a number of features and apps to integrate with itself in order to sell things online easily. **What do you dislike about Shopify?** It only provide limited amount of free themes and mostly app that shopify is integrated with are paid. **What problems is Shopify solving and how is that benefiting you?** Shopify provides all in 1 platform from selling,setting up payments and monitoring order . It also provide easy to built store without any techical knowledge ### 21. User-Friendly and Efficient, But Challenging Features **Rating:** 5.0/5.0 stars **Reviewed by:** Ajay S. **Reviewed Date:** September 16, 2025 **What do you like best about Shopify?** I find Shopify to be an excellent application. It's a great app for personal use and very reliable. I appreciate its ability to make tasks easy for me, and I’m particularly interested in its future capabilities, which I believe are promising. The product quality is nice, and I would rate it a perfect ten out of ten. **What do you dislike about Shopify?** I find the Shopify setup process quite challenging, and the features seem completely overwhelming to grasp initially. **What problems is Shopify solving and how is that benefiting you?** Good app ### 22. Comprehensive Information and Effortless Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Ma. Beatriz R. | Customer Service representative, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Shopify?** The platform provides comprehensive information, making it easy for me to track my orders. **What do you dislike about Shopify?** At times, the information can be a bit confusing, especially when it comes to tracking details. **What problems is Shopify solving and how is that benefiting you?** The tracking of orders and the updates provided for them are important aspects of the service. ### 23. Lots of features **Rating:** 5.0/5.0 stars **Reviewed by:** Laurie P. | Ecomm customer experience, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Shopify?** Centralized app that help manage our website, very easy to use. We use it every single day! It integrates with many apps for your business, such as loyalty programs, CRM platforms, email marketing. **What do you dislike about Shopify?** Some functionalities are only available on higher plans, like modifying the cart page. **What problems is Shopify solving and how is that benefiting you?** Managing our website and our orders easily. ### 24. Intuitive Website Builder with Easy Payments, Analytics, and Meta Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Shopify?** Most intuitive website builder for mid sized business with easy payment getaway, analytics and meta integration **What do you dislike about Shopify?** I love Shopify there is nothing to dislike **What problems is Shopify solving and how is that benefiting you?** It’s helping me generate quick orders with low abandoned cart issues ### 25. Key features and company data locked behind a paywall. Shady data practices. **Rating:** 0.0/5.0 stars **Reviewed by:** Eric W. | IT Director, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Shopify?** Ease of use, integrates with everything, and has a huge community. **What do you dislike about Shopify?** First and foremost, read the Terms and Conditions for this service before signing up! The Terms state that all intellectual property that you put on "your" website can be accessed and kept by Shopify and used or passed on to other companies however they choose, for all time. Your marketing materials; product, sales, and inventory data; and theoretically customer data are all irrevocably licensed to numerous unknowable third-parties for all time. To add insult to injury, Small Business plans are restricted from accessing order and customer data that was entered on their site, by their customers, and is vital to many integrations and business operations. While this is ostensibly for "security" reasons, I fail to understand how it's a security risk to access your own business data. Of course, you can get around this by upgrading your plan to at least the $399 USD/month Advanced Plan and gain this access (because only small businesses are insecure apparently). The "Basic" and "Shopify" plans further restrict you to using Shopify Payments, with no ability to utilize existing merchant accounts. Which, of course, would incentivize you to also use their POS platform (at which point your in-person customer and sales data is also permanently transferred to Shopify and inaccessible to you). While you can utilize your own shipping services, these plans show Shopify Shipping rates to customers at checkout, which are marked up from standard, widely available commercial discounts. For example, a USPS postage stamp, which costs $0.69 USD via numerous other providers, costs $1.40 to buy from Shopify. Of course, if you upgrade your account they will reduce their markup on shipping fees as a perk and to further deter you from using more convenient and flexible third-party services. **What problems is Shopify solving and how is that benefiting you?** It was my initial pick for growing my e-commerce business and simplifying my multichannel product and order management. Upon encountering numerous paywalls and then discovering that they were stealing my data, I migrated to a different platform. ### 26. One-stop tool for running an ecom store **Rating:** 5.0/5.0 stars **Reviewed by:** Chandan K. | Marketing Head, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Shopify?** Brilliant. Exactly what I need to start and run a relatively successful ecommerce store. By using the Shopify App Store I really expanded the sites features as well. Ease of use & UI. The amount of features it has is also crazy good, can easily manage an entire ecommerce business just using Shopify. **What do you dislike about Shopify?** Customising the themes without loads of coding knowledge can sometimes be a headache. I like least that they don't have a customer service number anymore **What problems is Shopify solving and how is that benefiting you?** Overall I still have to say that Shopify is an amazing tool for entrepreneurs who want to reach a broader audience. It is simple to set up and the admin view shows everything you need at one quick view. ### 27. Easy to use. Enough functions to get started fast. **Rating:** 5.0/5.0 stars **Reviewed by:** Luis C. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Shopify?** The ease of use. The stores that I have setup have been a breeze. And it offers enough functionality to manage products and orders. It's a bit more limited in customization options compared to WooCommerce, but they make up for it with maintenance efforts. **What do you dislike about Shopify?** Limited number of good looking free themes available. **What problems is Shopify solving and how is that benefiting you?** It helped me create a quick store for a dropshipping business. ### 28. Easy and Fast Solution for E-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Chandrashekar C. | Catalog Specialsit, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Shopify?** - Quick order processing - Acurate insights on sales ads - Easy inventory management - Quick export and import of reports - Qucik customer support **What do you dislike about Shopify?** iam using it for last 1 year there is dislike about it **What problems is Shopify solving and how is that benefiting you?** - Inventroy management - Qucik order processing - Quick customer support - Quick import and export of reports ### 29. Perfect POS Solution for Small Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Shopify?** Using Shopify has been perfect for my wife's small business. It helps make the POS process super easy. **What do you dislike about Shopify?** It does have limitations to what you can do during the checkout process, unfortunately. Custom platforms let you organize your checkout process how you want. **What problems is Shopify solving and how is that benefiting you?** It is solving the checkout process for her business. ### 30. awesome platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tomas C. | entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Shopify?** I started using it this year and I loved how easy it is to use. **What do you dislike about Shopify?** i don´t know, so far there is nothing negative **What problems is Shopify solving and how is that benefiting you?** It has helped me automate the sale of my products and facilitate customer management. ### 31. Shopify is the King and Queen of Commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Tahquetta H. | Freelance Web Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Shopify?** Shopify is insanely user friendly and doesn't need a college degree to figure out how to navigate it. **What do you dislike about Shopify?** I think more assistance to help in setting up SEO should be taken into consideration with new users. **What problems is Shopify solving and how is that benefiting you?** Shopify helps get businesses small or big onto the digital platform with ease. With a plethora of options they help to allow business owners a low stress all in one option. ### 32. Perfect App for Young Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Janelle C. | Content Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Shopify?** Shopify is easy to use and integrate with most other marketing channels. **What do you dislike about Shopify?** Data analysis is not the easiest to perform and must be cross-checked with numerous applications for accuracy. **What problems is Shopify solving and how is that benefiting you?** Shopify helps manages our entire e-commerce website functions, provides analysis, and captures data from customers, informing our entire marketing strategy. ### 33. Ecommerce store - ready to go!! **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa P. | Marketing Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Shopify?** with no coding experience, and minimal design experience, you can open a BEAUTIFUL shopify store & start selling. No challenges with installation. **What do you dislike about Shopify?** some menu items are hard to find, and not always intuitively placed under pages or menu items. **What problems is Shopify solving and how is that benefiting you?** I wanted to set up and sell products immediately. I looked at some e-commerce platforms, and decided that shopify would best suit my needs. ### 34. Simple and great - but have some limits **Rating:** 4.5/5.0 stars **Reviewed by:** Hamza F. | Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Shopify?** Integration with third-party apps and delivery service portal is great. I can get so many types of reports. And, it is easy to use. Great for small size businesses. **What do you dislike about Shopify?** Many limitations with plug-ins and theme **What problems is Shopify solving and how is that benefiting you?** It simplifies the entire e-commerce/online business process. From listing items to payment processing ### 35. Easy to Use and Great for Quick Checkout **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Shopify?** Easy to use. Helpful for quick checkout **What do you dislike about Shopify?** No dislikes as of yet. Use it almost weekly. **What problems is Shopify solving and how is that benefiting you?** Quicker purchases for time management ### 36. Effortless E-Commerce Management Made Simple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2025 **What do you like best about Shopify?** A very easy to use platform for all of our e-commerce needs. **What do you dislike about Shopify?** I have not run into any issues that I would categorize as a dislike. **What problems is Shopify solving and how is that benefiting you?** Having an up to date inventory of our products, and be able to easily sell them online and take payments. ### 37. Easy to Use, Secure, but Limited Developer Community **Rating:** 5.0/5.0 stars **Reviewed by:** Dean M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Shopify?** This product is straightforward to use and offers customization options. It also feels secure and operates quickly. **What do you dislike about Shopify?** There are noticeably fewer Shopify developers compared to those available for WordPress WooCommerce. **What problems is Shopify solving and how is that benefiting you?** Creating a stable, secure, and customizable multilingual shop. ### 38. Great platform for starting a website **Rating:** 5.0/5.0 stars **Reviewed by:** Uwais K. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Shopify?** Easy to use Drag and drop interface Entire store and site management made simple so you can focus on your actual business Very easy to implement things Many integrations, either from 3rd party apps that integrate into Shopify or from apps in the Shopiffy marketplace **What do you dislike about Shopify?** It can become very costly The more you scale, the more you might find limitations within Shopify (but there are not a lot of bsuiness or use-cases that will hit this limit) **What problems is Shopify solving and how is that benefiting you?** Easy to use and to get started, especially if you do not have technical expertise or a dev team. It combines many different elements (product management, site management, payment processing, fulfillment etc) all under one roof ### 39. Shopify review **Rating:** 5.0/5.0 stars **Reviewed by:** Harjot K. | Admin, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Shopify?** Shopify helps in tracking order and also providing insights about your data, helps in inventory tracking and vast payment options. **What do you dislike about Shopify?** Shopify charges extra transaction fees if customer uses credit cards or third-party apps. **What problems is Shopify solving and how is that benefiting you?** Shopify helps in managing sales through different platforms and this lessens the burden even more by handling inventory and payments. ### 40. A seamless solution for building online stores, managing sales, and driving business growth. **Rating:** 5.0/5.0 stars **Reviewed by:** Ganavi K. | Online Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Shopify?** Everyday we use shopify. Setting up and managing the store is very easy . even without a technical know how. everything works smoothly, making daily operations efficient and stress free. it also affords free tools that are genuinely helpful for business to integrate and grow efficiency. customer support is very reliable. **What do you dislike about Shopify?** Advanced customization need a coding knowledge. and some features require paid third party apps. **What problems is Shopify solving and how is that benefiting you?** Make it easy to build and launch a fully functional online store. ### 41. UnBais review from Shopify Expert - SA2025 **Rating:** 4.5/5.0 stars **Reviewed by:** Sameer A. | Head of Growth, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2025 **What do you like best about Shopify?** I really value the range of features and the ease of access to everything. **What do you dislike about Shopify?** We could work on many aspects to make it easier. **What problems is Shopify solving and how is that benefiting you?** Shopify helps me easily manage my online store, payments, and inventory in one place, saving time and reducing technical hassle. ### 42. Effortless to Use and Navigate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2025 **What do you like best about Shopify?** The ease of use and navigation, customer support is amazing and quick. **What do you dislike about Shopify?** The fees take a lot of the revenue away - we would love lower fees. **What problems is Shopify solving and how is that benefiting you?** We haven't experienced any problems worth noting in the past year. ### 43. Excellent Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan S. | Senior Operation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Shopify?** Shopify Platform is a very user friendly app. It is very easy to navigate and to develop an ecommerce **What do you dislike about Shopify?** There is nothing bad I can say about Shopify **What problems is Shopify solving and how is that benefiting you?** To be able to integrate the platform with other apps ### 44. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Jasminkumar P. | My current job title is QA1, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Shopify?** Shopify’s interface is intuitive, even for beginners. You don’t need to be a developer to set up and manage a store, which makes it accessible to a wide range of entrepreneurs. **What do you dislike about Shopify?** Unless you use Shopify Payments, you pay additional transaction fees on top of regular payment processing fees. This can add up, especially for smaller merchants or those with tight margins. **What problems is Shopify solving and how is that benefiting you?** Shopify solves the problem of building and running an online store by making it easy, secure, and scalable. It benefits me (or any user) by saving time, reducing technical headaches, and letting me focus on growing my business instead of worrying about tech stuff. ### 45. An Authentic Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Shalini S. | Information Technology Service Delivery Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Shopify?** I would like to mention that the best thing about this platform is its ease and user friendly. Someone can expand the business with such an ease and it's faster service. It's flexibility for all size businesses. **What do you dislike about Shopify?** High Cost and transaction fees to use this. **What problems is Shopify solving and how is that benefiting you?** They are making it extremely easy to sell the products and grow the business. Previously we didn't have much options for online which was less benefitting. ### 46. Works well for smaller companies **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Shopify?** There are many levels of customization that can really allow you to tailor the store to your style. Fairly easy to use and most questions can be answered either by their support team (which is very helpful) or by a simple Google search. **What do you dislike about Shopify?** It seems to go through a lot of updates that can break settings you have in place. **What problems is Shopify solving and how is that benefiting you?** We sell our smaller accessories that allow us to essentially hand off the small orders that would be very time consuming for our other system. ### 47. Best e-commerce platform **Rating:** 4.5/5.0 stars **Reviewed by:** Luca G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Shopify?** Customer Support, Number of Features, Ease of Integration, Ease of Implementation, Ease of Use **What do you dislike about Shopify?** fees on purchases and advanced customization only on bigger plans **What problems is Shopify solving and how is that benefiting you?** offering an advanced e-commerce platform to our customers, ease of use also with low technical skills, no hosting required and high performance granted also from the start plan ### 48. Easy To Get Started. Plenty of Extensibility with Additional Apps. **Rating:** 4.5/5.0 stars **Reviewed by:** Orlando M. | Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Shopify?** The best part of Shopify is the ease and quickness to setup a checkout. It's ready to work our of the box with just a few settings that need to be selected. It's much faster than WooCommerce to get started and feels much safer as checkout is handled on Shopify's sever, not your own. **What do you dislike about Shopify?** Shopify is pricier than some of the alternatives - especially if you need multiple people to access your store or need to extend functionalities using apps. It's easy to get caught up with installing too many apps that bloat up your costs if you are not careful in selecting only apps that pay for itself with a good return in sales. **What problems is Shopify solving and how is that benefiting you?** Shopify allows me to build ecommerce websites for my clients without having to spend too much time on maintenance. Many of my clients want to just pay the monthly fee to know their ecommerce engine is properly maintained, secure, and does not frequent help from me to update. ### 49. The best platform for e-commerce stores **Rating:** 5.0/5.0 stars **Reviewed by:** Annissa M. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Shopify?** Easy to use, affordable, great customer support, easy to customise, easy to integrate with other tools, reliable. **What do you dislike about Shopify?** Subscription could be cheaper for small stores **What problems is Shopify solving and how is that benefiting you?** Hosts my store and I can easily update it without needing to have any notion of coding. ### 50. One of the Best E-commerce website Shopify. **Rating:** 5.0/5.0 stars **Reviewed by:** Salman A. | Performance Marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Shopify?** Shopify one of the Best E-commerce website for making attractive website for own brand and customise ur brand website accordingly.. **What do you dislike about Shopify?** Right now no issues facing with this website **What problems is Shopify solving and how is that benefiting you?** Shopify solving multiple problems like as a good attractive website and payment gateway esliye setup and many More things. ## Shopify Discussions - [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes - [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes - [How is Shopify being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes - [Fix the server](https://www.g2.com/discussions/fix-the-server) - 1 comment, 2 upvotes - [Does Shopify integrate with Netsuite or Salesforce? If so, what is the duration and difficulty of deployment experienced by those customers?](https://www.g2.com/discussions/shopify-erp-crm-integration) - 1 comment, 2 upvotes - [View Shopify pricing details and edition comparison](https://www.g2.com/products/shopify/reviews?open_modal_url=%2Fes%2Fproducts%2Fshopify%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fshopify%252Freviews%253Fpage%253D5&source=sticky_header_pin&page=9§ion=pricing&secure%5Bexpires_at%5D=2026-06-29+16%3A59%3A32+-0500&secure%5Bsession_id%5D=06b9e4a8-0678-4fa2-b468-508aad23f7c0&secure%5Btoken%5D=044d0488ae2aaa1c0752232b2e0f5145c57320fa687fc545ea72ae721b82868a&format=llm_user) ## Shopify Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [AiTrillion](https://www.g2.com/products/aitrillion-com-aitrillion/reviews) - [Amazon Virtual Private Cloud (Amazon VPC)](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [ApparelMagic](https://www.g2.com/products/apparelmagic/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - [AutoDS all-in-one dropshipping platform](https://www.g2.com/products/autods-all-in-one-dropshipping-platform/reviews) - [Avalara](https://www.g2.com/products/avalara/reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - [Bind](https://www.g2.com/products/bind/reviews) - [Bloom Analytics](https://www.g2.com/products/bloom-analytics/reviews) - [Boost AI Search & Discovery](https://www.g2.com/products/boost-ai-search-discovery/reviews) - [Bouncer](https://www.g2.com/products/bouncer/reviews) - [cashfree](https://www.g2.com/products/cashfree/reviews) - [CedCommerce](https://www.g2.com/products/cedcommerce/reviews) - [Celigo](https://www.g2.com/products/celigo/reviews) - [Channable](https://www.g2.com/products/channable/reviews) - [Cin7 Core](https://www.g2.com/products/cin7-core/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Clover](https://www.g2.com/products/clover/reviews) - [Consentmo](https://www.g2.com/products/consentmo/reviews) - [DataFeedWatch by Cart.com](https://www.g2.com/products/datafeedwatch-by-cart-com/reviews) - [Doofinder](https://www.g2.com/products/doofinder/reviews) - [DSers](https://www.g2.com/products/dsers-dsers/reviews) - [Elfsight](https://www.g2.com/products/elfsight/reviews) - [Extensiv Order Manager](https://www.g2.com/products/extensiv-order-manager/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Faire – Shopify](https://www.g2.com/products/faire-shopify/reviews) - [Fast Simon](https://www.g2.com/products/fast-simon/reviews) - [FedEx Ship Manager](https://www.g2.com/products/fedex-ship-manager/reviews) - [Flexport](https://www.g2.com/products/flexport/reviews) - [Flow](https://www.g2.com/products/appfire-flow/reviews) - [Fortnox](https://www.g2.com/products/fortnox/reviews) - [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) - [Freshdesk](https://www.g2.com/products/freshdesk/reviews) - [GemPages Page Builder](https://www.g2.com/products/gempages-page-builder/reviews) - [Gladly](https://www.g2.com/products/gladly/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Drive & Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews) - [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) - [Homerunner](https://www.g2.com/products/homerunner/reviews) - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Interakt](https://www.g2.com/products/haptik-interakt/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Joy Loyalty](https://www.g2.com/products/joy-loyalty/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Kustomer](https://www.g2.com/products/kustomer/reviews) - [LangShop](https://www.g2.com/products/langshop/reviews) - [Linnworks](https://www.g2.com/products/linnworks/reviews) - [LogiNext Mile](https://www.g2.com/products/loginext-mile/reviews) - [Loop Returns](https://www.g2.com/products/loop-returns/reviews) - [Loox](https://www.g2.com/products/loox/reviews) - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) - [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [meta](https://www.g2.com/products/betacae-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [MindCloud](https://www.g2.com/products/mindcloud/reviews) - [Mintsoft](https://www.g2.com/products/mintsoft/reviews) - [Mirakl Inc](https://www.g2.com/products/mirakl-inc/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Novo](https://www.g2.com/products/novo/reviews) - [Odoo Accounting](https://www.g2.com/products/odoo-accounting/reviews) - [Odoo CRM](https://www.g2.com/products/odoo-crm/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [Okendo](https://www.g2.com/products/okendo/reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) - [OptinMonster](https://www.g2.com/products/optinmonster/reviews) - [Oviond](https://www.g2.com/products/oviond/reviews) - [parcelLab](https://www.g2.com/products/parcellab/reviews) - [ParcelWILL](https://www.g2.com/products/parcelwill/reviews) - [PayPal Payments](https://www.g2.com/products/paypal/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Pipe17](https://www.g2.com/products/pipe17/reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - [Pricefy](https://www.g2.com/products/pricefy/reviews) - [Printful](https://www.g2.com/products/printful/reviews) - [Printify](https://www.g2.com/products/printify/reviews) - [Producthero](https://www.g2.com/products/producthero/reviews) - [ProductReview.com](https://www.g2.com/products/productreview-com/reviews) - [QuickBooks Desktop Pro](https://www.g2.com/products/quickbooks-desktop-pro/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [QuoteMachine](https://www.g2.com/products/quotemachine/reviews) - [Razorpay](https://www.g2.com/products/razorpay/reviews) - [Rebuy](https://www.g2.com/products/rebuy/reviews) - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews) - [Redo Returns & Exchanges](https://www.g2.com/products/redo-returns-exchanges/reviews) - [Report Pundit](https://www.g2.com/products/report-pundit/reviews) - [ReturnGO](https://www.g2.com/products/returngo/reviews) - [Return Rabbit (formerly AspenCX)](https://www.g2.com/products/return-rabbit-formerly-aspencx/reviews) - [ReturnZap](https://www.g2.com/products/returnzap/reviews) - [REVIEWS.AI](https://www.g2.com/products/reviews-ai/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Sendcloud](https://www.g2.com/products/sendcloud/reviews) - [SEO Book](https://www.g2.com/products/seo-book/reviews) - [Sezzle](https://www.g2.com/products/sezzle/reviews) - [ShipBob](https://www.g2.com/products/shipbob/reviews) - [ShipHawk](https://www.g2.com/products/shiphawk/reviews) - [ShipHero](https://www.g2.com/products/shiphero/reviews) - [Shipmondo](https://www.g2.com/products/shipmondo/reviews) - [ShipRocket](https://www.g2.com/products/shiprocket/reviews) - [ShipStation](https://www.g2.com/products/shipstation/reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Smile.io](https://www.g2.com/products/smile-io/reviews) - [Social Snowball](https://www.g2.com/products/social-snowball/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) - [Starshipit](https://www.g2.com/products/starshipit/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [Syncio](https://www.g2.com/products/syncio/reviews) - [Thinkific](https://www.g2.com/products/thinkific/reviews) - [Tiktok](https://www.g2.com/products/tiktok/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) - [Uniware ERP](https://www.g2.com/products/uniware-erp/reviews) - [VanChat](https://www.g2.com/products/vanchat/reviews) - [Wati](https://www.g2.com/products/wati/reviews) - [Weglot](https://www.g2.com/products/weglot/reviews) - [Workato](https://www.g2.com/products/workato/reviews) - [Xero](https://www.g2.com/products/xero/reviews) - [Xero for G Suite](https://www.g2.com/products/xero-for-g-suite/reviews) - [Yoast](https://www.g2.com/products/yoast-yoast/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Zoho Mail](https://www.g2.com/products/zoho-mail/reviews) ## Shopify Features **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Payment processing - Merchant of Record** - Automation - Cross Border - Payment Options - Multi-Currency - Reconciliation - Chargeback **Generative AI** - AI Text Generation - AI Text Summarization **Tax management - Merchant of Record** - Automated tax calculation - Standard compliance - Tax reporting **Security and Compliance - Merchant of Record** - AML-KYC - Secure SLC - PCI-DSS - Encryption and tokenization **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Administration - Merchant of Record** - E-commerce Integration - Reporting & Analytics - Customer support **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Shopify Alternatives - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) - 3.9/5.0 (185 reviews) - [FastSpring](https://www.g2.com/products/fastspring/reviews) - 4.5/5.0 (178 reviews) - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) - 4.4/5.0 (59 reviews)