Watching ad spend and building dashboards to calculate and track results for better decision-making is a solid first step. From there, improving the process and streamlining efficiencies really helps keep things clearer and more manageable. Review collected by and hosted on G2.com.

Cost is my main concern. I’m part of a PE-backed company, and we run lean, so my monthly ST expense feels high. Review collected by and hosted on G2.com.