G2

Kimberly H.

Digital Commerce Manager

Sporting Goods

Small-Business (50 or fewer emp.)

7/23/2026

"Coherent Amazon & Walmart Ad Strategy That Stopped Us Wasting Spend"

5/5

What do you like best about Sequence Commerce?

Stride Athletic sells activewear and performance apparel and we have a pretty big presence on both Amazon and Walmart. We brought Sequence Commerce in about five months ago because we felt like we were leaving money on the table. Our ad spend was increasing every month but our sales growth wasnt keeping pace. We needed someone who understood both platforms and could give us a coherent strategy not just throw money at keywords and hope for the best. Review collected by and hosted on G2.com.

What do you dislike about Sequence Commerce?

Their reporting cadence is monthly which is fine but I would prefer bi-weekly check ins especially during peak sales periods like Q4. Sometimes I feel like a month is too long to wait to see how things are trending. The integration with our internal systems was a bit bumpy at first. Review collected by and hosted on G2.com.

What problems is Sequence Commerce solving and how is that benefiting you?

Their strategic approach is what really stood out to me. They didnt just jump in and start changing bids on day one. They spent time analyzing our historical data our top selling SKUs our seasonality patterns and our competitive landscape. Then they laid out a clear roadmap for how they were going to tackle things. Once we got into execution the results have been solid. Our Amazon sales have grown about 28 percent since we started working with them and our Walmart channel which was frankly underperforming has seen even better growth. They helped us optimize our listings too not just the ads which made a big difference in conversion rates. Review collected by and hosted on G2.com.