I like that the tool are easy to use even if you're using a tiny percentage. Each tool gives actionable advice that's easy to understand and apply. For example, I love Website Auditor as it allows me to quickly compare my page with competitors as well as check the basic onpage SEO factors. This cuts down the guess and makes optimising pages really easy.

Also, I admire how quick the team are to reply to questions both on Social and via email. I've asked Innesa for advice via private message on several occasions and she's always gone above and beyond to help. Review collected by and hosted on G2.com.

I'm not a biggest fan of desktop software and feel that moving to an online platform might sever users better. Review collected by and hosted on G2.com.