What I like most about Sensor Tower is the depth of its mobile market and competitive intelligence. Its app store insights, download and revenue estimates, keyword tracking, and ad intelligence are all very useful for understanding market trends and keeping a close eye on competitor activity. I find the ad intelligence especially helpful for seeing which networks competitors are using, as well as the types of creatives they’re running. Review collected by and hosted on G2.com.

Some limitations in the level of detail available in certain metrics, such as separating paid and organic traffic. Since some of the data is estimated, I would also use it more as a directional benchmark rather than treating every figure as exact. Would be good if we have some information on how the data is estimated so we can do further triangulation Review collected by and hosted on G2.com.