With my retail and e-commerce background, I have a strong appreciation for efficiency and automation. SendScale is amazing at creating multi-channel drips where you can engage on LinkedIn, with email drips. The conditional workflow logic is very visual and easy to configure and allows us to easily guide prospects if they accept a connection request or open an email. The software has automated outreach to new leads, saving our sales team hours of prospecting every week. Review collected by and hosted on G2.com.
The main problem of the manual campaigns and ad creatives optimization functionalities is their update lag. After you start a high-volume step, the email opens, clicks, and replies will take a couple of hours to sync. This delay can cause real-time sequence optimization to be cumbersome with tight multi-channel marketing schedules. For e-commerce or typical SMB CRMs, the native integrations could be a bit better. Review collected by and hosted on G2.com.