G2

Melanie K.

SEO/AEO Content Manager

Enterprise (> 1000 emp.)

10/14/2026

"All-in-One SEO Powerhouse for Enterprise Strategy and Competitive Insights"

5/5

What do you like best about Semrush?

I've used Semrush extensively for enterprise SEO strategy, keyword research, competitive analysis, and performance tracking. What I appreciate most is having so much information available in one place. The Keyword Magic Tool, Organic Research, Position Tracking, and Keyword Gap features are especially helpful for identifying content opportunities, monitoring competitors, and making data-driven recommendations.

As SEO evolves into AI search and Answer Engine Optimization (AEO), I also appreciate Semrush's efforts to expand beyond traditional rankings. Understanding where a brand appears in AI-generated answers, how competitors are represented, and which topics offer visibility opportunities is becoming as important as tracking traditional search performance. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

My biggest area for improvement is reporting flexibility and the ability to connect insights across toolkits. While Semrush provides a tremendous amount of data, translating that information into a clear, executive-level story can require additional manual analysis.

I'd also like more transparency around AI visibility metrics, including how prompts are selected, how often they're tested, and how visibility scores are calculated.

For larger enterprise websites, more flexibility in organizing keywords, URLs, product categories, and reporting groups would also make managing multiple SEO and AEO initiatives easier. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me solve several challenges in managing enterprise SEO, competitive visibility, and growth opportunities. With multiple product lines and hundreds of pages to optimize, having keyword research, competitor analysis, ranking data, and content gap insights in one platform makes it easier to prioritize efforts and make informed decisions.

One of the biggest benefits is identifying where competitors are outperforming us, uncovering keyword opportunities, and measuring whether our optimization efforts are actually improving visibility. This helps me move beyond simply reporting rankings to developing strategies that support broader business goals.

As AI search continues to change how people discover information, Semrush is also helping bridge the gap between traditional SEO and Answer Engine Optimization (AEO). Understanding how search visibility is evolving is increasingly important, especially when demonstrating SEO's value to leadership.

Overall, Semrush saves me time on research and analysis, helps me make more strategic recommendations, and provides data to support SEO and AEO initiatives across the organization. Review collected by and hosted on G2.com.