G2

Karan K.

Marketing Executive

Small-Business (50 or fewer emp.)

10/14/2026

"SEMrush Makes Keyword Research and Competitor Insights Easy"

5/5

What do you like best about Semrush?

Keyword research is the best tool for me, since I use Google Ads for keywords. The SEMrush tool helps me find search volume and check the relevance of each keyword, especially when Google’s Keyword Planner is missing details for certain keywords that are still relevant to our business.

Another feature I rely on is Domain Overview. It helps me gauge what competitors’ sites are doing and how they’re performing compared to us.

The AI overview feature also helps me check the keywords and questions people ask.

I also use the google analytics integration to keep an eye on our account. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

It’s quite expensive, and the AI data is behind a paywall. I’d really like to have at least some access to the AI data included in the existing plan.

It would also be ideal to have more data on our competitors, so we can go beyond what we currently track and better understand the UI/UX changes they make on their websites and how those changes impact their performance compared to ours. That way, we can make similar content or layout adjustments on our site and benefit from those changes. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Keywords volume and competitor ads are the biggest value for me, along with the data behind them.

I also appreciate the extra information I get for GA4 through the integration.

On top of that, the keyword tracking tool is very strong for monitoring relevant keywords and keeping an eye on our rankings for related SEO articles. Review collected by and hosted on G2.com.