G2

Caitlyn M.

Marketing Operations Manager

Small-Business (50 or fewer emp.)

10/14/2026

"Effortless Keyword Research with Actionable SEO Insights"

4/5

What do you like best about Semrush?

I like the ease of doing keyword research. It's easy to just jump in when we are planning content or SEO plays and understand search volume, rankings, difficulty, and get recommendations on how to pivot to get the best results. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Some features are challenging to understand and figure out how to use. I also feel like there are still a lot of nooks and crannies in the tool that I haven’t explored yet, or that I’m not fully utilizing. It’s also sometimes hard to tell which features are included in my subscription versus which ones are upgrades until I actually try to use them. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

We run a lot of niche campaigns so doing keyword research and getting recommendations on how we can expand the reach of content has been really helpful. We recently launched a new website as well so it's coming time to optimize some pages and their content to make sure it aligns with search intent. Semrush has been helpful to point out which areas need more immediate attention and provide recommendations on how we can improve website traffic and retention. Review collected by and hosted on G2.com.