G2

Kelly O.

paid media manager

Mid-Market (51-1000 emp.)

10/14/2026

"Simple UI/UX with Powerful SEO Audits and Keyword Tools"

4.5/5

What do you like best about Semrush?

ui/ux is simple to use, the audit is especially helpful for ensuring our technical SEO is squared away, and the keyword overview and keyword magic tools are very helpful for PPC and organic strategies. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

sometimes our products or search terms are too niche so SEMRush will return "no data" but we know from experience there is some level of search activity each month for those terms and that our competitors are bidding on them. I'm not a huge fan of the AI content creation tools as they don't seem to provide any value that I can't get from my LLM at a much cheaper price point. The AI writer seems to be a bit less advanced than others. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

It’s helping us identify the right keywords to build a strategy for our website. That, in turn, helps us target relevant searches we might not have considered otherwise. It also makes it easier to keep track of how we’re performing relative to competitors, and as our industry becomes more competitive, it helps us see when we need to focus on certain areas. Review collected by and hosted on G2.com.