The competitor research is the most helpful part for me. In a crowded healthcare market, it lets me quickly see which keywords competing providers rank for that we don’t, and how their visibility shifts over time. When I combine it with Site Audit and Position Tracking, I get clear, concrete evidence to support a business case for website or content investment, rather than relying on a gut feel. Review collected by and hosted on G2.com.

It’s pretty pricey, especially once you start adding extra users or bumping up against project and keyword tracking limits. A lot of the handy stuff ends up being a paid add-on, which makes it a hard sell internally when you’re working with a smaller marketing budget. Review collected by and hosted on G2.com.