G2

Peter O.

Chief Marketing Officer

Small-Business (50 or fewer emp.)

1/7/2025

"Excellent help, easy to understand UI and loads of functionallity"

5/5

What do you like best about Segmentify?

I would say the staff at Segmentify. The software itself is amazing, but the help ypu get is amazing. Helpfull, sharing tips and tricks, best practices and more.

It's easy to use for every day tasks, like keeping track of products in need of attention.

Setting up basic rules for keeping contact with your customers etc.

Integration was flawless and basically more or less just implementing a GTM-script.

We use Segmentify for both analyze and marketing every day.

Every problem we have run in to using the software has been quickly handled by comptent workers at Segmentify. Review collected by and hosted on G2.com.

What do you dislike about Segmentify?

I would say there is actually nothing that i dislike with Segmentify.

However, with 20 years in eCommerce - i tend to have extremly specific wishes on software.

Ofcourse all this functionality doesn't exist in Segmentify yet.

But they have allready implemented some of the things i've wished for. And i feel confident the rest will come in due time. Review collected by and hosted on G2.com.

What problems is Segmentify solving and how is that benefiting you?

Segmentify simplifies tasks that are really timeconsuming taking out the data yourself.

For example targeting products in need of attention, high runners, low runners, products with lots of visits but few conversions.

The UI gives me a real clear picture of what products do well or bad in different channels, making it easier for me to allocate my marketing budget to be as efficient as possible.

I find it hard to compare personalization between different companies, but we did a A/B-test comparing Segmentify to our earlier partner and Segmentify won on all categories.

Not with a land slide, but with a small win on every KPI.

The search tool needed some configuration to work properly for us (we have 100k+ products, so it's extremly important for us).

But after a couple of days it's working just fine. There are a lot of functionality that's new to us that we really enjoy. Incorportaing banners in the search etc.

I think we only touched what we can do yet, so we are trying to implement something new every week.

We also use Segmentify for mails.

Both bulk emails and segmented/automated ones.

The UI for sending mails could be a bit more clear. The build-part is really easy to understand - but implementing codes, specific audiances or specific personalization needed some training.

But then again, all new software does. Review collected by and hosted on G2.com.