G2

Alex G.

SVP Marketing

Retail

Enterprise (> 1000 emp.)

10/6/2026

"Repeatable AI Search Visibility Tracking for MR D.I.Y. with Prompt-Level Insights"

4.5/5

What do you like best about SE Ranking?

What I find most useful is the visibility it gives us into how customers may encounter our brand through AI-generated search. With a large retail business and a broad product range, we wanted to understand what happens when people ask AI tools for recommendations rather than searching directly for MR D.I.Y.

We used Brand Mention Tracking to monitor relevant retail and home-improvement queries and see which prompts resulted in MR D.I.Y. being mentioned. That gave us more context than simply knowing whether the brand had some level of visibility we could see the types of questions where our brand was being recognized and where other retailers were appearing instead.

For the marketing team, that made AI search easier to discuss in practical terms. We could use the prompt-level findings as another input when reviewing content, brand visibility, and customer discovery, rather than relying only on traditional search metrics.

I particularly value that it gives us a repeatable way to observe this emerging channel. Instead of manually checking AI responses from time to time, we can monitor defined areas and use what we learn to inform our broader digital marketing priorities. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

The main limitation for us is that the AI search environment is changing quickly, so the information can require some interpretation before it becomes useful for a large retail organization. I’d like more ways to group and filter Brand Mention Tracking results by market, product category, and customer intent. That would make it easier to separate the prompts that matter most to our different retail categories and turn the findings into more focused marketing actions. Review collected by and hosted on G2.com.

What problems is SE Ranking solving and how is that benefiting you?

One challenge we wanted to address was understanding how people discover MR D.I.Y. when they are asking AI tools for product ideas, home-improvement advice, or retail recommendations rather than searching directly for our brand.

Brand Mention Tracking gives us a more consistent way to monitor that. We can define relevant prompts and see which questions lead to an MR D.I.Y. mention, as well as identify areas where other retailers are being surfaced instead.

That gives our marketing team something more actionable than occasional manual checks. We can spot patterns in the questions where our brand is being recognized and use those observations when reviewing our content and digital visibility priorities.

For a large retail business with a wide product range, the benefit is having a clearer view of an emerging part of the customer discovery journey. It helps us understand where AI search is creating opportunities for brand visibility and gives us another data point to consider when shaping our broader marketing strategy. Review collected by and hosted on G2.com.