G2

Saad U.

Growth Marketing at KOHO

Financial Services

Mid-Market (51-1000 emp.)

9/11/2026

"Was able to understand how KOHO is showing up in AI-driven discovery"

4.5/5

What do you like best about SE Ranking?

What I like most is that it gives us a repeatable way to monitor how KOHO is showing up in AI search rather than relying on occasional manual checks.

Our workflow was fairly straightforward. We started by building a set of prompts around the areas people are likely to research when considering a financial product, including credit building, budgeting, cashback, spending, saving, and personal finance. We then used AI Answer Visibility Tracking to monitor KOHO's overall presence across those queries and track how that visibility changed over time.

From there, we used Brand Mention Tracking to look at the individual prompts behind the visibility. We reviewed which questions were generating a KOHO mention, which were surfacing competitors, and where our brand was not being included even though the topic was relevant to us.

We brought those observations into our regular growth and content reviews. When we saw a topic where competitors were consistently appearing but KOHO wasn't, it gave us a specific area to investigate rather than just a general sense that our visibility was low. We could then use that information when prioritizing content and reviewing our broader search strategy.

The combination of the overall visibility view and the prompt-level monitoring is what makes the workflow useful for us. Review collected by and hosted on G2.com.

What do you dislike about SE Ranking?

I’d like more flexibility in how prompts can be grouped by customer need and search intent. For a financial product, the distinction between a research question, a comparison question, and a product-specific question really matters, so being able to segment those categories more easily would make the analysis even more useful.

A more detailed breakdown of visibility changes by individual AI platform would also help us pinpoint where the biggest shifts are happening. Review collected by and hosted on G2.com.

What problems is SE Ranking solving and how is that benefiting you?

The main problem we were trying to solve was understanding how KOHO is discovered when people ask an AI assistant about a financial need rather than searching directly for our brand.

AI Answer Visibility Tracking gives us the broader measurement, while Brand Mention Tracking helps us understand the questions behind that visibility. We can see which topics are generating KOHO mentions, where competitors are appearing instead, and how our overall presence changes over time.

That has given our growth team another useful source of insight when planning content and evaluating how customer discovery is evolving. Instead of treating AI search as something we occasionally check manually, we have a more structured way to monitor it and incorporate what we're learning into our wider digital strategy Review collected by and hosted on G2.com.