I reviewed several GEO monitoring tools. Scrunch not only has the most intuitive interface of all I looked at, but it's easy to dig into the advanced underbelly and surface action items ranging from quick wins to content strategy directions. As a tool I'm in pretty much every day, here are some of the features I use regularly:

- Great interface for reporting

- Easy to surface the domains and URLs getting cited for prompts you're targeting

- Easy to dig into the results over time, and see how you won and lost.

- Easy to see what type of agent traffic is hitting your site (pleasant bonus)

- Good insights surfaced in their auditor.

- Nice tagging and classification system. Review collected by and hosted on G2.com.

There are a few little issues that any newer product will hit. For example, it's difficult (to me at least) to remove tags I put on prompts in the past that are no longer in use.

Nothing major, and as the product matures and they get more feedback, these kinks will get worked out. Review collected by and hosted on G2.com.