G2

Tomáš B.

Head of Performance Marketing

Mid-Market (51-1000 emp.)

9/20/2021

"Overcoming internal silos to benefit in marketing"

4.5/5

What do you like best about Samba.ai?

Samba has a smart flow campaign feature with intention triggers, which is helpful for automation and planning. Also, the automated RFM analysis works perfectly. I appreciate the integration with Power BI, which allows me to easily check the results of campaigns. I believe the analytical features of Samba must be especially interesting for small businesses with no data teams. Review collected by and hosted on G2.com.

What do you dislike about Samba.ai?

There are a few minor features I would appreciate. Some email campaign tools have, for example, more advanced A/B testing or email scheduling. Review collected by and hosted on G2.com.

What problems is Samba.ai solving and how is that benefiting you?

We wanted to find a tool for marketing automation and email campaigns to enhance our retention activities and strengthen the customer experience. Connecting audiences to Facebook is a major advantage. In terms of simplification and user experience, Samba’s integrated email editor has developed significantly in recent months, which makes our work even easier. Samba helped us to overcome internal silos and connect the marketing team to business intelligence. Now we are working closely together to get the best out of personalization. In this regard, Samba is considered a powerful tool within our organization. Review collected by and hosted on G2.com.