The tracking is genuinely insightful because it surfaces data I couldn’t find elsewhere and lets me follow lead behaviour and sync everything to my CRM.

It also gives me a clearer view of Google Analytics 4's gaps. I often compare visitor data between the two to spot differences, which helps me narrow down what Google Analytics might be missing.

Support has consistently been helpful whenever I’ve reached out.

The UI is clean, but it looks a bit dated now. Perhaps it will be improved in the future, but the platform performs fast. So, I would happily accept the speed with a slightly dated display, which isn't the end of the world because all the important information is visible from the start. Review collected by and hosted on G2.com.

I’d love a more modern UI, more specific information about anonymous visitors, and, if possible, more granular insights into their activity.

I understand this is a limitation across most visitor-tracking tools, and I appreciate that getting much more detail isn’t always possible. I’d also really like a dark mode option, since I use it every day. Review collected by and hosted on G2.com.