G2

Kartik C.

Assistant Consultant

Information Technology and Services

Enterprise (> 1000 emp.)

4/1/2023

"AI‑native, highly customizable CRM backend"

4.5/5

What do you like best about Salesforce Platform?

You still get the same strong configuration and deep customization options, but now Salesforce Headless 360 also functions as a headless, API-first backend that agents and apps can call from anywhere. Agentforce and other AI tools can connect directly to your org and run business processes without relying on the standard Salesforce UI, while the Headless Experience Layer supports a consistent UX across Slack, Teams, mobile apps, and custom React front-ends. The MCP integration layer and large API ecosystem make external integrations much faster, and the platform still keeps Flows, Apex, and security intact across all surfaces. Overall, it delivers strong ROI through reduced development time and less IT dependency, even though onboarding and debugging in a decoupled setup can take some effort. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Platform?

What I dislike is that pricing can still feel high, especially since advanced AI and data capabilities are often sold separately, so costs can add up quickly. The agent-first approach also adds complexity, because teams need to learn governance, observability, AI safety, and performance tuning in addition to the usual admin and development skills. Review collected by and hosted on G2.com.

What problems is Salesforce Platform solving and how is that benefiting you?

Salesforce Headless 360 solves the problem of rigid, UI-bound automation by exposing Salesforce as an API-first, agent-ready backend that can be used from anywhere. In today’s scenario, its biggest benefit is that Flows, Apex, Lightning Web Components, and integrations can work together not just inside Salesforce, but also through AI agents and external apps, which reduces manual work, speeds up delivery, and lowers cost for clients. It also helps teams build faster across web, mobile, chat, and other channels without recreating business logic for each one, while still keeping governance, security, and reliability intact. Review collected by and hosted on G2.com.