G2

Justin F.

Small-Business (50 or fewer emp.)

8/16/2018

"You may need a consultant for questions when getting started, but overall a pretty awesome tool"

4/5

What do you like best about Salesforce Marketing Cloud?

I like that Pardot scales the oversight of many different prospect lists and marketing campaigns very ably, and I like that marketing automation is fairly straightforward. Building a campaigned is also separated into blocks, so you can easily use part of one campaign to jump right into another. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud?

I dislike that a lot of the custom rules are not intuitive, and you need a consultant if you are a first-time user. Also, a lot of questions are answered through forums, which have recently been migrated from their original web locations, thus making it more difficult to find answers Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud:

It's great, and since SalesForce is industry standard, it's useful to learn Pardot. Just be prepared to hire a consultant as well Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud solving and how is that benefiting you?

Marketing automation and the ability to track the success of large campaigns. SEO evaluation, ability for sales reps to integrate with Salesforce easily to cover entire sales funnel from marketing through closing Review collected by and hosted on G2.com.