G2

Martin R.

Small-Business (50 or fewer emp.)

7/7/2026

"Hands-On Coaching That Boosted Win Rate and Sharpened Discovery"

4.5/5

What do you like best about SALESDOCk?

Michael Fabian refined how I approach the early stages of a deal. The coaching was hands-on, detailed, and practical—not a framework dumped into a slide deck. He worked with me directly on Discovery: how to ask the right questions, how to listen for what matters, and how to shape conversations that give both sides clarity.

The impact was concrete. My win rate moved from 37% to 41%—a meaningful step when you're already operating at a high level. That kind of consistency is hard to coach, and Michael brought it.

What distinguishes him most is his ability to lead human conversation in an AI-dominated business environment. Selling AI-native tools means prospects are sophisticated and skeptical. Michael coached me to cut through the noise with genuine dialogue rather than demos and decks.

On pipeline management, he raised the bar significantly—structured reviews, systematic identification of deal risks, and practical mitigation rather than just flagging problems. He finds the cracks before they become losses. Review collected by and hosted on G2.com.

What do you dislike about SALESDOCk?

At Deepnote we operate in a fast-moving AI-first environment. Occasionally Michael needed time to fully absorb the product context before the coaching landed with full precision. It didn't slow us down materially, but other AEs at high-velocity AI companies should expect a short calibration period at the start. Review collected by and hosted on G2.com.

Recommendations to others considering SALESDOCk:

If you're an AE who already has a foundation and wants to push win rates higher, this is the right engagement. Michael doesn't teach basics — he works at the level of craft. Bring real deals to the sessions. That's where the coaching gets sharp. Review collected by and hosted on G2.com.

What problems is SALESDOCk solving and how is that benefiting you?

I came in with solid numbers but inconsistent Discovery and no structured approach to pipeline risk. Michael addressed both. The deal process is now embedded in how I work — not a checklist I follow, but a way of thinking about where every deal actually stands.

Win rate up. Deal clarity up. Fewer late-stage surprises. For an AE selling in a complex, technical, AI-native market, that combination makes a real difference. Review collected by and hosted on G2.com.