G2

Barika P.

CMO

Small-Business (50 or fewer emp.)

8/12/2021

"Must Have Tool For Social & Competitive Audits & Social Analysis"

5/5

What do you like best about Rival IQ?

Rival IQ is my GO TO tool whenever I need to perform a social media audit and/or competitive audit. I love how easy it is to set up, how responsive their customer service team is (the chat function is simply tops), and I really value the insights the tool provides around a brands' social performance. Additionally, Rival IQ has TikTok stats, which very few tools have at the moment, so that has really helped as more brands are on the platform and need reporting around content performance. Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

The only downside is that I wish it had more robust listening. I know that is not what the tool specializes in; but it would be very helpful it was folded into one. However, to help ease that pain point, it does provide Twitter Search & Instagram Discovery - so that is helpful in a pinch. Review collected by and hosted on G2.com.

What problems is Rival IQ solving and how is that benefiting you?

We use Rival IQ to see a social rollup of our brands and competitive brands. The ability to tell when a brand has "boosted" a post or put paid dollars, really helps us to understand the paid strategy competitors are using over time. Another benefit is the speed to insights...it really helps us cut down on the time it takes for reporting by having all the metrics in one place. Review collected by and hosted on G2.com.

Response from Blair Feehan of Rival IQ

edit

Thank you so much for these kind words, Barika! We'll be sure to mention your customer service shout-out to Cat and Jacob too :-).