This sounds so minor but our old setup just played whatever was on local radio when someone got put on hold, which meant customers occasionally heard an ad for a competitor or some news story that had nothing to do with us. Set up custom hold music with our own actual messaging mixed in, business hours, a mention of our website, something that sounds like us instead of a random station nobody chose. Had a customer actually mention the hold message positively once, said it made us feel more put together than expected for a smaller company. Review collected by and hosted on G2.com.
Updating the announcement whenever something changes, a new promotion or updated hours, means going back into the admin settings manually each time, nothing automatic about keeping it current. Review collected by and hosted on G2.com.