I use RightMessage to segment my audience and sync it with my ESP, then create different opt-ins across my site with calls to action based on what I know about people. It lets me tailor offers and content to different audiences without having to create multiple landing pages or dilute my content. The MCP is great and fits seamlessly into my workflow. It’s super fast and easy to set up. I particularly like being able to run a sale without showing it to existing customers who paid full price, and show them a different offer or upsell instead. Since the MCP, it took me about 15 minutes to get my first set of opt-ins live. Review collected by and hosted on G2.com.

Before the MCP, it was time-consuming to set everything up and get my head around what I needed to do, but since they released it, I can’t think of any downsides anymore. Review collected by and hosted on G2.com.