The useful part for us is being able to connect visitor information with the actual website experience. Instead of creating completely separate pages for every audience, we can adjust messaging and calls to action based on the segment we're trying to reach. Review collected by and hosted on G2.com.

The segmentation setup requires some thought before you start building everything. We had to spend extra time deciding which visitor attributes mattered and how we wanted the different paths to work, so the initial planning was more involved than I expected. Review collected by and hosted on G2.com.