G2

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

9/5/2022

"I am graphic designer working on creating marketing emails."

4.5/5

What do you like best about Retail Rocket?

Get data about customer behavior and do email campaigns where segmentation is based on user interests and what they clicked or looked at on our website. The upside of using RR is technical support. Review collected by and hosted on G2.com.

What do you dislike about Retail Rocket?

I am still relevantly new to give some downside of the platform. However, one thing that comes to my mind is not able to delete campaigns you created. I think the delete option would be nice to keep the page tidy and easily searchable for a specific campaign. Review collected by and hosted on G2.com.

What problems is Retail Rocket solving and how is that benefiting you?

Targeting the right customers with the right products. Before (and still now for other countries), we used to send emails to all customers on our database. With RR, we started segmentation, and so far, we have seen better financial performance with our email campaigns. In simple, we make more sales. However, we are still in testing mode; hopefully, our sales will continue to grow in the future. Review collected by and hosted on G2.com.