The service from the team & the ability to create a very simple checkout review form. I also like the overall branding. I really like the search visibility and how quickly the ratings update. Review collected by and hosted on G2.com.

That the ratings systems is based out of 10 instead of 5, which seems to be industry standard. I also dislike that customers need to provide more than one rating. It should be super simple - just leave a 1-5 rating for the company and a short comment. Review collected by and hosted on G2.com.